36 of the Richest Influencers on Instagram in 2023
Instagram has revolutionized the way we consume content and interact with celebrities. Influencers have become the new stars of the digital age, amassing impressive wealth through their massive followings and brand endorsements.
In this article, we’ll explore the 35 richest Instagram influencers in order of their net worth, from least to greatest. Get ready to be amazed by the lavish lifestyles and mind-boggling earnings of these social media superstars.
35 of the Richest Instagram Influencers
Please note that the net worth figures listed below are estimates and may not be entirely accurate, as financials are changing all the time. We do our best to keep these updated every six months.
Murad Osmann (@muradosmann) – Estimated Net Worth: $1 million
Murad Osmann, a talented photographer, gained fame with his breathtaking “#FollowMeTo” photo series. His stunning images, featuring his wife Natalia, have earned him over 4 million followers and lucrative brand partnerships.
Mariano Di Vaio (@marianodivaio) – Estimated Net Worth: $2 million
Mariano Di Vaio is an Italian fashion influencer, model, and actor. With over 6 million followers, he has turned his impeccable style and good looks into a successful career, collaborating with top fashion brands and launching his own label.
Tammy Hembrow (@tammyhembrow) – Estimated Net Worth: $2 million
Tammy Hembrow, an Australian fitness influencer, has built a following of over 12 million fans. She shares workout tips, healthy recipes, and her own line of fitness apparel, turning her passion for fitness into a thriving business.
Danielle Bernstein (@weworewhat) – Estimated Net Worth: $3 million
Danielle Bernstein is the founder of the popular fashion blog and Instagram account, We Wore What. She has amassed over 2 million followers and has collaborated with numerous fashion brands, creating her own clothing and accessory lines.
Nash Grier (@nashgrier) – Estimated Net Worth: $3 million
Nash Grier rose to fame on the now-defunct app Vine and has since become an Instagram sensation with over 9 million followers. He shares his life through photos and videos, earning income through brand partnerships and his acting career.
Huda Kattan (@hudabeauty) – Estimated Net Worth: $4 million
Huda Kattan is a beauty influencer and the founder of Huda Beauty. With over 47 million followers, she shares makeup tutorials and product reviews, turning her passion for beauty into a successful cosmetics empire.
Camila Coelho (@camilacoelho) – Estimated Net Worth: $4 million
Camila Coelho is a Brazilian fashion and beauty influencer with over 9 million followers. She shares her glamorous life and style tips, collaborating with major fashion and beauty brands and launching her own clothing line.
Joe Sugg (@joe_sugg) – Estimated Net Worth: $4 million
Joe Sugg, a British YouTuber, and Instagram influencer, has gained over 5 million followers with his charming personality and entertaining content. He earns income through brand endorsements, his YouTube channel, and his successful merchandise line.
Amanda Cerny (@amandacerny) – Estimated Net Worth: $5 million
Amanda Cerny is an actress, model, and social media influencer with over 25 million followers. She shares comedic skits and fitness tips, earning income through brand partnerships and her acting career.
Manny Gutierrez (@mannymua733) – Estimated Net Worth: $5 million
Manny Gutierrez, also known as Manny MUA, is a beauty influencer with over 4 million followers on Instagram. He shares makeup tutorials and product reviews, collaborating with top beauty brands and launching his own cosmetics line, Lunar Beauty.
Kayla Itsines (@kayla_itsines) – Estimated Net Worth: $6 million
Kayla Itsines, an Australian fitness influencer and personal trainer, has over 12 million followers. She is the creator of the BBG (Bikini Body Guide) workout program and co-founder of the fitness app, Sweat, which has helped millions of women transform their bodies and lifestyles.
Josh Ostrovsky (@thefatjewish) – Estimated Net Worth: $6 million
Josh Ostrovsky, better known as The Fat Jewish, is a comedian and social media influencer with over 10 million followers. He shares humorous content and has leveraged his popularity to launch his own wine brand, Swish Beverages.
Aimee Song (@songofstyle) – Estimated Net Worth: $6 million
Aimee Song is a fashion and interior design influencer with over 5 million followers. She shares her unique style and design tips, collaborating with top brands and releasing her own clothing collection and book.
James Charles (@jamescharles) – Estimated Net Worth: $7 million
James Charles is a beauty influencer and the first male spokesperson for CoverGirl. With over 25 million followers, he shares makeup tutorials, reviews, and transformations, earning income through brand partnerships and his successful merchandise line.
Nikkie de Jager (@nikkietutorials) – Estimated Net Worth: $7 million
Nikkie de Jager, known as NikkieTutorials, is a Dutch makeup artist and beauty influencer with over 14 million followers. She shares makeup tips and tutorials, collaborating with top beauty brands and launching her own makeup products.
Chiara Ferragni (@chiaraferragni) – Estimated Net Worth: $10 million
Chiara Ferragni is an Italian fashion influencer and entrepreneur, best known for her blog The Blonde Salad. With over 23 million followers, she has collaborated with luxury brands and launched her own shoe and clothing lines.
Kylie Jenner (@kyliejenner) – Estimated Net Worth: $10 million
Kylie Jenner, a member of the Kardashian-Jenner family, is a social media influencer and entrepreneur with over 270 million followers. She shares her glamorous life and has turned her massive following into a successful cosmetics and skincare empire, Kylie Cosmetics and Kylie Skin.
Michelle Lewin (@michelle_lewin) – Estimated Net Worth: $10 million
Michelle Lewin is a fitness model and influencer with over 14 million followers. She shares workout routines and fitness tips, earning income through brand partnerships and her own line of workout apparel and supplements.
Lilly Singh (@lilly) – Estimated Net Worth: $12 million
Lilly Singh, also known as Superwoman, is a comedian, actress, and social media influencer with over 9 million followers on Instagram. She has transitioned her digital success into a thriving acting career, a late-night talk show, and a best-selling book.
Emily Skye (@emilyskyefit) – Estimated Net Worth: $15 million
Emily Skye is an Australian fitness influencer with over 2 million followers. She shares workout routines, healthy recipes, and motivational content, earning income through her fitness app and collaborations with fitness brands.
Bethany Mota (@bethanynoelm) – Estimated Net Worth: $15 million
Bethany Mota is a fashion, beauty, and lifestyle influencer with over 5 million followers on Instagram. She rose to fame through her YouTube channel and has since collaborated with major brands, launched her own fashion line, and authored a book.
Zoe Sugg (@zoesugg) – Estimated Net Worth: $16 million
Zoe Sugg, also known as Zoella, is a British beauty and lifestyle influencer with over 9 million followers. She shares her life and style tips, earning income through brand partnerships, her successful YouTube channel, and her bestselling book series.
Rachel Brathen (@yoga_girl) – Estimated Net Worth: $18 million
Rachel Brathen, better known as Yoga Girl, is a Swedish yoga instructor and author with over 2 million followers on Instagram. She shares yoga poses, mindfulness tips, and inspiring content, earning income through her yoga classes, retreats, and bestselling book.
Logan Paul (@loganpaul) – Estimated Net Worth: $19 million
Logan Paul is an American YouTuber, actor, and social media influencer with over 19 million followers on Instagram. He shares comedic skits and vlogs, earning income through brand endorsements, his YouTube channel, and merchandise sales.
Cristiano Ronaldo (@cristiano) – Estimated Net Worth: $20 million
Cristiano Ronaldo is a Portuguese professional soccer player and one of the most followed celebrities on Instagram, with over 375 million followers. He shares his life, career highlights, and fitness tips, earning income through brand endorsements and his own fashion line.
Jake Paul (@jakepaul) – Estimated Net Worth: $20 million
Jake Paul, the younger brother of Logan Paul, is an American YouTuber, actor, and social media influencer with over 14 million followers on Instagram. He shares comedic content and vlogs, earning income through brand partnerships, his YouTube channel, and merchandise sales.
Kim Kardashian (@kimkardashian) – Estimated Net Worth: $25 million
Kim Kardashian, another member of the Kardashian-Jenner family, is a social media influencer and entrepreneur with over 250 million followers. She shares her glamorous life and has turned her massive following into successful businesses, including KKW Beauty, KKW Fragrance, and SKIMS shapewear.
Selena Gomez (@selenagomez) – Estimated Net Worth: $25 million
Selena Gomez is an American singer, actress, and social media influencer with over 240 million followers on Instagram. She shares her life, music, and acting projects, earning income through brand endorsements, her music career, and acting roles.
Lele Pons (@lelepons) – Estimated Net Worth: $25 million
Lele Pons is a Venezuelan-American social media influencer, actress, and singer with over 44 million followers on Instagram. She shares comedic skits, earning income through brand partnerships, her music career, and acting roles.
Kylie Rae Hall (@kylieeerae) – Estimated Net Worth: $30 million
Kylie Rae Hall is an American model, influencer, and entrepreneur with over 8 million followers on Instagram. She shares her life, fashion, and beauty tips, earning income through brand endorsements and her successful swimwear line.
Dan Bilzerian (@danbilzerian) – Estimated Net Worth: $30 million
Dan Bilzerian is an American poker player, businessman, and social media influencer with over 32 million followers. He shares his extravagant lifestyle, earning income through poker winnings, brand endorsements, and his cannabis company, Ignite International.
Dwayne “The Rock” Johnson (@therock) – Estimated Net Worth: $35 million
Dwayne “The Rock” Johnson is an American actor, producer, and former professional wrestler with over 280 million followers on Instagram. He shares his fitness routines, acting projects, and motivational content, earning income through his acting career, brand endorsements, and his own tequila brand, Teremana.
Ariana Grande (@arianagrande) – Estimated Net Worth: $50 million
Ariana Grande is an American singer, actress, and social media influencer with over 260 million followers on Instagram. She shares her music, performances, and life updates, earning income through her successful music career, brand endorsements, and merchandise sales.
Beyoncé (@beyonce) – Estimated Net Worth: $60 million
Beyoncé is an American singer, actress, and social media influencer with over 170 million followers on Instagram. She shares her music, fashion, and life moments, earning income through her music career, brand endorsements, and her own fashion line, Ivy Park.
Kylie Jenner (@kyliejenner) – Estimated Net Worth: $700 million
Topping our list is Kylie Jenner once again, with an impressive net worth of $700 million. As previously mentioned, Kylie has built a successful cosmetics and skincare empire, Kylie Cosmetics and Kylie Skin, and has leveraged her massive following to earn income through brand endorsements, product sales, and her reality TV appearances.
Keeping Up to Date on the Richest Instagram Influencers
These 35 Instagram influencers have not only amassed huge followings but have also turned their social media fame into lucrative careers. They inspire, entertain, and share their lives with millions of fans, proving that the power of social media cannot be underestimated.
As the world of entertainment continues to evolve, it’s no doubt that we will see even more influencers rise to fame and fortune in the coming years.
