Did you know that creating shareable content means it’s more likely to find new readers?
Shareable content is a pillar of any content marketing strategy. We need it more now than ever if we’re to amplify the amount of traffic to our websites and make sure our blogs are read by as many people as possible.
What we need is shareable content, something that’s going to be worth someone clicking that big old blue ‘Share’ button. Let’s take a look at some of the best ways to go about creating shareable content.
Consider the Word Count
When it comes to maximizing the potential of a stunning infographic, consider the word count and develop strategies for maximizing it. Writing concisely and getting to the point quickly can often be more effective than long, drawn-out content.
Around 500 words in blog posts are ideal. It should have approximately 8-9 sentences per paragraph. Shorter paragraphs are easier to read.
For visual content, it’s best to keep it physical (print) as opposed to digital due to shorter attention spans. Additionally, when there is an opportunity to fill a platform’s entire space with content, it should be utilized.
Lastly, for larger, more comprehensive digital projects, such as videos or ebooks, keep the message simple. Remember to keep relevant images to a minimum.
Choose the Right Platform
Depending on the purpose of your content, you may want to select platforms that specialize in certain types of content. For instance, if you are looking to share high-definition photos, upload them to Instagram.
Alternatively, if you are looking to share long-form written content, a platform such as Medium may be the best option. Utilizing the correct platforms can help ensure your content reaches its target audience. For maximum reach, post new and exciting content regularly to keep your followers engaged and interested.
Don’t Forget the CTA
This essential strategy is key to driving engagement with your content and building relationships with your audience. CTAs should be used consistently throughout all of your content. It should be easily identifiable.
Always add an incentive or motivating factor to your CTA. This could be a discount, complimentary product, or exclusive content. Use relevant keywords in your content and other pertinent informational tags,.
Post your content in the most appropriate places, such as social media, email campaigns, or forum boards. This will make it easier to spread.
How to Create More Shareable Content
Maximizing shareable content is an important strategy for all online businesses. Creating keyword-rich titles, engaging with followers, and sharing content across multiple platforms are just a few of the essential strategies you can use to maximize the reach of your content.
Make sure to adjust your strategies regularly, take advantage of audience feedback, and never forget to add a call to action to your content!
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