20 of the Most Followed Brands on Social Media

Social media has become one of the most important marketing channels for brands around the world. With billions of users on platforms like Facebook, Instagram, and Twitter, social media offers brands a unique opportunity to connect with their customers and build their brand identity. In this article, we will take a look at the 20 most followed brands on social media, according to data from StarNgage Plus.

1. Instagram

With over 400 million followers on Instagram, the platform itself is the most followed brand on social media. As the leading photo and video sharing platform, Instagram has become an essential tool for brands looking to showcase their products and connect with their customers.

2. Nike

Nike is one of the most recognized brands in the world, and its social media presence is no exception. With over 140 million followers across various platforms, Nike uses social media to showcase its latest products and connect with its customers through inspiring content.

3. Chanel

Chanel is one of the most iconic fashion brands in the world, and its social media presence reflects that. With over 100 million followers across various platforms, Chanel uses social media to showcase its latest collections and connect with its customers through engaging content.

4. Louis Vuitton

Louis Vuitton is another iconic fashion brand with a strong social media presence. With over 70 million followers across various platforms, Louis Vuitton uses social media to showcase its latest collections and connect with its customers through stunning visuals.

5. Mercedes-Benz

Mercedes-Benz is one of the most recognized luxury car brands in the world, and its social media presence is no exception. With over 60 million followers across various platforms, Mercedes-Benz uses social media to showcase its latest models and connect with its customers through engaging content.

6. Gucci

Gucci is one of the most popular luxury fashion brands in the world, and its social media presence reflects that. With over 50 million followers across various platforms, Gucci uses social media to showcase its latest collections and connect with its customers through stunning visuals.

7. Adidas

Adidas is one of the most recognized sports brands in the world, and its social media presence is no exception. With over 45 million followers across various platforms, Adidas uses social media to showcase its latest products and connect with its customers through inspiring content.

8. BMW

BMW is another iconic luxury car brand with a strong social media presence. With over 40 million followers across various platforms, BMW uses social media to showcase its latest models and connect with its customers through engaging content.

9. Dior

Dior is one of the most recognized fashion brands in the world, and its social media presence reflects that. With over 30 million followers across various platforms, Dior uses social media to showcase its latest collections and connect with its customers through stunning visuals.

10. H&M

H&M is one of the most popular fast-fashion brands in the world, and its social media presence is no exception. With over 25 million followers across various platforms, H&M uses social media to showcase its latest collections and connect with its customers through inspiring content.

11. Zara

Zara is another popular fast-fashion brand with a strong social media presence. With over 20 million followers across various platforms, Zara uses social media to showcase its latest collections and connect with its customers through engaging content.

12. Chanel Beauty

Chanel Beauty is the beauty arm of the iconic fashion brand, and its social media presence is just as strong. With over 15 million followers across various platforms, Chanel Beauty uses social media to showcase its latest products and connect with its customers through stunning visuals.

13. Sephora

Sephora is one of the most recognized beauty brands in the world, and its social media presence reflects that. With over 10 million followers across various platforms, Sephora uses social media to showcase its latest products and connect with its customers through inspiring content.

14. Victoria’s Secret

Victoria’s Secret is one of the most popular lingerie brands in the world, and its social media presence is no exception. With over 8 million followers across various platforms, Victoria’s Secret uses social media to showcase its latest collections and connect with its customers through engaging content.

15. Burberry

Burberry is another iconic fashion brand with a strong social media presence. With over 6 million followers across various platforms, Burberry uses social media to showcase its latest collections and connect with its customers through stunning visuals.

16. MAC Cosmetics

MAC Cosmetics is one of the most popular beauty brands in the world, and its social media presence reflects that. With over 5 million followers across various platforms, MAC Cosmetics uses social media to showcase its latest products and connect with its customers through inspiring content.

17. IKEA

IKEA is one of the most

popular furniture brands in the world, and its social media presence is no exception. With over 4 million followers across various platforms, IKEA uses social media to showcase its latest products and connect with its customers through engaging content.

18. Audi

Audi is another luxury car brand with a strong social media presence. With over 3 million followers across various platforms, Audi uses social media to showcase its latest models and connect with its customers through stunning visuals.

19. Pepsi

Pepsi is one of the most recognized beverage brands in the world, and its social media presence reflects that. With over 2 million followers across various platforms, Pepsi uses social media to showcase its latest products and connect with its customers through inspiring content.

20. McDonald’s

McDonald’s is one of the most popular fast-food chains in the world, and its social media presence is no exception. With over 1 million followers across various platforms, McDonald’s uses social media to showcase its latest menu items and connect with its customers through engaging content.

List of the Most Followed Brands on Social Media

In conclusion, social media has become an essential tool for brands looking to connect with their customers and build their brand identity. The 20 most followed brands on social media, as listed above, are a testament to the power of social media in today’s marketing landscape.

By leveraging the unique features of each platform and creating engaging content, these brands have been able to build massive followings and connect with their customers in new and innovative ways.