If you’re running a business, you probably know your time is one of the most valuable resources you have.
That’s why it can feel impossible to keep up with your marketing research, especially with everything else on your plate. With the social media landscape in constant flux, and with Google updating its search algorithm hundreds of times a year, your research may even feel like a never-ending task.
Though finding time to stay on top of marketing news isn’t easy, it’s crucial if you want to keep your brand competitive. Even if you’re short on spare time, here are a few tricks for staying up to date.
Set Up a Google Alert
If you want to stay on top of the latest marketing trends, Google Alerts allow you to monitor the web for keywords of interest. You can choose specific keywords you’d like notifications about, whether you’re interested in a term like “search algorithm updates” or “pay per click trends.” From there, you can set up email notifications at a specific frequency.
Listen to Podcasts on the Go
Whether you listen on your daily commute or when you head to the airport, spending time on a marketing podcast is a great idea. Depending on your preferences, you can find podcasts about everything from industry news for business owners to the latest social media trends. You might also want to check out the best SEO podcasts to keep your website up to date.
Join an Online Marketing Group
If you’re hoping to not only get fresh content but also a helpful support system, a marketing group may be the way to go. These groups tend to post about the latest marketing strategies and updates, making it easy to stay on top of things and get answers when you need them. Check Facebook and LinkedIn for relevant groups.
Subscribe to Industry Experts
When it comes to small business trends, no one’s more knowledgeable than industry influencers. Marketing experts and thought leaders tend to send out a wealth of actionable insights in each newsletter, so subscribing to a few is a great idea. Even better, these newsletters may also include links to the occasional ebook, video conference, and other tools worth learning from.
Take a Class
While this might not be an option for all business owners, taking a class can be a great way to stay on top of marketing trends. This can be as easy as taking an online class on platforms like Coursera or EdX, which can even be free if you don’t opt for a certificate. You can also look into online workshops and seminars or even go back to school for a new degree or license.
Get More Marketing News Every Day
Making time to seek out marketing news on a daily basis isn’t hard as long as you use the right strategies. Whether you get marketing insights sent to your inbox or you listen to podcasts on the go, seizing every spare minute can help you stay ahead of the pack.
As you work to stay on top of marketing and business trends, don’t forget to check out the expert insights on our site!