How to Design a Landing Page for Your Website
Although you can get a website up and running quickly today, that doesn’t mean what you get will be effective. It needs a great design and be able to represent your brand if you want to connect with visitors and make sales. And when 62% of marketers say that generating traffic and leads is a challenge, doing so is easier said than done.
The right landing page can be the difference between a successful web project and one that doesn’t deliver results. Keep reading to learn how to create a great website design that gets business results.
Have a Clear Goal
Landing pages are there for a specific purpose. They aren’t a general information page where customers can learn a lot about many things. In most cases, they are there to convince the visitor to take some action.
But you won’t be able to do this without a clear goal. Your landing page will have no reason for being, so you won’t include the elements that advance visitors towards a goal.
Come up with your goal before you design your page. You can encourage actions like signing up for an email list, reaching out to contact your business, or visiting your product page to purchase your product.
Focus on a Single Objective
It’s essential to keep visitors focused on one thing when they visit a landing page. They are likely there because they have a problem and are looking for a solution. It could be a homeowner looking for ways to fix home problems or a shopper looking for the next great product to buy.
In whatever case, make sure your visitors find exactly what they need. This means keeping your page designs simple and only providing information relevant to visitors’ desires.
Don’t create complicated designs when doing this. Make your content easy to find, scan, and take action on.
Consider Multiple Screen Sizes
You won’t have people visiting your website from a single type of device. They visit using different web browsers, operating systems, and hardware devices. Each of those devices renders websites differently, and in some cases, has vastly different screen sizes.
You’ll need to account for these things when you create a website. A responsive design will look at your visitor’s screen size and automatically adjust the website design to account for that size.
Doing this will help your website display correctly on every screen. Don’t hesitate to get help from a company like EZ Service Websites if you need help getting this done.
Focus on the Benefits
You have little time to get someone’s attention when they visit your landing page. They want to learn what you offer quickly to avoid wasting time on something that isn’t relevant.
That’s why you must connect with visitors quickly before they lose attention. To do this, tell someone exactly what to expect by sticking around.
Start by creating a compelling headline that connects emotionally. Tell the visitor what’s on the page and why they should keep reading.
Once you get someone’s attention and keep it, you can start talking more about your offering. Focus on the benefits your product offers instead of only the features. Doing this tells visitors how you can solve their problems and makes it more likely for them to become customers.
Use a Call to Action
You still won’t get results if all you do is post informative content on a landing page. People expect directions when they land on a website. Without that, you risk people leaving your page and looking for solutions on a competitor’s website.
Provide this direction by adding a call to action on your website. This website element will direct people to take another action. Direct people to visit other website pages, fill in an opt-in email form, pick up the phone to call your business, or do other actions.
These elements will increase engagement with your business and make it more likely that people will take action to become customers.
Optimize for Search
Although you may create a landing page to push social and paid traffic to your website, that isn’t your only option. Google is one of the biggest sources of traffic available. If you also optimize your landing page for search traffic, you have a chance of ranking and getting organic traffic.
Research the common SEO tactics to implement. This means targeting the right keywords, creating a great user experience, structuring your page correctly, adding internal links, and looking for backlinks.
Eventually, Google will find your pages and begin tracking your website’s authority. As time passes and your website grows, it will improve your chance of ranking and getting search traffic.
Reduce Friction
One of the biggest mistakes companies make when designing pages is asking for too much. They try to get all the information possible about potential customers. The more information you ask for, the less likely people will hand it over.
Only ask for the data absolutely essential. If you can get away with only asking for an email, go that route.
You can always gather more data down the line when people move through the sales pipeline. Your initial goal should be to get people in your pipeline in whatever way you can.
Don’t Skimp on Your Landing Page
In today’s world, you can’t go without a great website design. Consumers are used to seeing beautiful websites, so you must do whatever is possible to build a great web design for your company.
Your landing page will tell customers what your business is about, why they should trust you, and how to buy what you offer. Use the advice above for business website design to build a fantastic website for your company.
Do you want to learn more tips that will help you advertise your business online? Learn more about online marketing on the blog.
