Great marketing can transform any business. But if, like most business owners, you want to spend your time on your business and not on endless sales promotions, what’s the easy answer?
To grow your business without spending your entire day on marketing, you just need the right strategy.
Here is a short guide on the best marketing strategies for businesses in the construction industry.
Before You Start
Before deciding on the right marketing strategy, you must have a clear idea of what you want to achieve for your construction business and what your budget is going to be.
Do you want more people to know about your brand? Are you a brand new company and want a formal launch? Or are you looking at signing more customers in the next month?
Understanding your marketing goals will help you figure out which marketing strategy will be the right one for you.
Top Marketing Strategies for the Construction Industry
One size doesn’t fit all when it comes to marketing. Here are the best marketing strategies for construction businesses. These have a proven track record, and which one you choose will depend on your business priorities:
1. Content Marketing
If you want a long-term traffic boost to your website, content marketing is a great place to start getting more contractor leads.
Write content tailored to the construction industry, and work with an SEO agency who can help you optimize it. This strategy will support your construction business with ongoing organic traffic to your website.
2. Pay-Per-Click Advertising
If you have the budget to buy advertising, try a pay-per-click campaign on Google ads or Facebook. These platforms have sophisticated algorithms which make it easier than ever to target the right customer for your business.
3. Social Media Competition
If you want to grow a bigger brand online, start by generating some interest on your social media accounts. Focus on LinkedIn and Facebook, two of the best social media platforms for construction businesses.
You could start with a competition to attract new followers. A social media competition always has the potential to go viral. Even if that doesn’t happen, this strategy will still bring you plenty of potential business leads.
4. Lead Magnet for a Free Consultation
One of the best ways to generate more sales is to create a free offer for potential customers. If you are in the construction industry, try offering a free consultation.
A simple form allowing people to quickly book a phone consultation is the best way to attract the right leads. You can always combine this with a pay-per-click ad campaign if you have the budget to do so.
How to Stand Out From the Competition in the Construction Industry
If you want to set yourself apart from the rest of the construction industry, then having the right marketing strategy in hand will save you time and make you money, even in the face of tough competition.
Need more advice for your construction business? Head to our small business section now for our latest tips and strategies.