As a blogger, your initial primary concern is choosing which platform to blog on, its design, and the content that you plan on publishing. While these are crucial factors that will determine the success of your blog, you should also consider web hosting as a factor to think about even before writing a single sentence on your very first post.
What’s the deal with web hosting?
You might be wondering what the fuzz is all about with web hosting. Let’s put it this way: let’s say that your blog is your house. You paint the walls, decorate it, and buy furniture to make it your home. Where your house is built on is your web hosting. Your house may have the best looking exterior and have lots of furniture made from premium products, but all of this may mean nothing is your land property has low value due to the economy, foreclosures, and other factors.
This is essentially what your web hosting will do for your blog. By subscribing a mediocre web hosting to build your site on, there’s a chance that your site will experience lots of downtime and lag, both of which cause your target audience to leave your site to your competitors instead. As a site owner, this is something that you cannot risk especially since traffic is the bedrock of engagement and conversion for your blog. Without developing a sustainable blog traffic due to constant blog outages and slow loading speed, you won’t be
Therefore, it is imperative that you choose the best possible web hosting provider for your blog. Doing so will not only eliminate the potential downtime issues but also deliver your site to hundreds and thousands of visitors at blazing speeds without compromising on quality.
Okay, so what hosting should I consider?
There are many types of web hosting to choose from, so to make it simpler for you, if you’re starting out with your blog, it’s most likely better to start off with a shared hosting plan for the time being. While it’s the cheapest among the different types, good shared hosting is enough to provide you with a site that can handle hundreds of visitors a day.
In fact, the real issue is not the hosting you will choose, by which service provider you will choose. On top of the different hosting types, you will also have to wade through various hosting brands. Therefore, you need to take the time to do your research and find out which hosting service is the most reliable and dependable based on the reviews you will come across. You not only want to choose a host because of it’s recommendations, but also because of the quality of support and speed they provide as well. These are all good considerations when focusing on WordPress SEO and content creation, as you will want your site to always be running as fast as possible and ranking above the competition.
You probably won’t have to change hosting plans until you see a significant increase in downtime and a decrease in load time. Regarding the former, you may need to sign up an account on a site like Host Tracker that will inform you if your site is up or down. If you experience a surge in downtime, it means that there’s a potential hosting problem that you need to address.
If this happens, you should consider moving to a cloud-based hosting or a dedicated WordPress hosting provider. The former hosting will ensure that your site won’t experience any significant downtime. What a cloud-based hosting will do is keep adding more servers to boost up its network of servers that run online. However, using cloud-based hosting may require services from an IT specialist who will manage and take care of setting up and monitoring your server’s performance.
Regarding WordPress hosting, this is a better option compared to the former due to the convenience of managing your site. The hosting type is tailor-made for WordPress users with features that include 1-click WordPress installs, easy optimization options, and more. The only drawback is that you need to run your blog on WordPress to be able to choose this hosting, which gives you another reason to use WordPress. For more information on which WordPress hosting to use, read this excellent post at WP Dev Shed.
Additional factors to determine which web hosting to choose
When coming across different reviews, pricing is not the only indicator that will help you determine which web hosting to choose. While you should opt against dirt-cheap hosting, it doesn’t necessarily mean that more expensive hosting is better.
Therefore, instead of banking on pricing in your decision for a web hosting, below are additional factors that you need to look at:
- Customer support– There are hosting providers that go beyond the call of duty to help iron out the kinks with your hosting plan. Also, it is crucial that the support team is available at all times if possible. Whether it’s via email, phone, or live chat, you should be able to reach out to them so you can resolve the issues with your blog and keep it online for your audience to visit and read.
- Easy management– Some hosting services provide you access to its control panel where you can make changes and customization on your blog. Options included on the control panel include blog platform installation, SEO services, file management, and more.
- Hosting options– As mentioned earlier, there might be a chance when you have to upgrade your hosting plan to accommodate your growing blog traffic. It will be ideal if your chosen hosting provider offers more than a single hosting plan so you can upgrade straight from the provider instead of searching for another one that provides the plan that you need.
Wrapping it up
Similar to your blogging platform and content, your web hosting of choice is an integral part of your blog’s success. By choosing the right one to build your blog on as mentioned in this post, you can build an audience through the content you publish even having to worry about the performance of your web hosting.