So much effort is put into creating great content, but what’s the use if people don’t even engage with it? To make your blog look a little less like a ghost town and a bit more like a carnival, user engagement is exactly what you need. But how can you encourage your readers to interact with your blog?
To help you get started, here are several tips you can use to give your blog the engagement it deserves:
- Write about your target audience’s main interests.
Understanding your audience is one of the most foolproof ways of getting them to engage with you. Be sure to identify their needs and make every effort to meet those needs through your content. For example, if you own a niche website that targets users who are interested in games with Wi-Fi, then writing about the latest game releases would certainly elicit some interaction from your audience.
- Include something unique in your content that others do not.
Originality is key when it comes to creating content that matters. Your aim is to publish content that won’t require people to think twice before sharing. Use “pillar posts” to receive more engagement and generate more traffic, along with earned links, to your website. To create such posts, you can choose to cover a topic in greater detail compared to other posts online, incorporate unique imagery, or create a different layout or design for the post.
- Be consistent.
Blogging on a regular basis will encourage people to engage with your blog and let them know what to expect from it. You don’t need to post every single day to create engagement with your readers, but doing so at regular intervals will help. Setting a scheduled day and time each week will give people something to look forward to in your blog.
- Engage on other blogs.
Build relationships and make yourself visible in the online world by engaging with people on other blogs. Leaving helpful comments on posts related to your own is a good start. When people see your interactions on other blogs, they’ll be interested enough to check out your blog and see your own views on the matter.
- Write the right headlines.
Never underestimate the power of headlines. The manner in which you string words together to create a one will make or break the success of your content. Your job is to come up with a catchy headline and follow through with a killer first sentence. It’s also a good idea to see your headline as a promise to your readers, so you’ll need to make sure your content delivers on that promise.
- Get social.
Having your content shared on social media is an effective method that will increase engagement on your blog. And what better way to get your content shared than by installing a social sharing plugin on your website? However, make sure you don’t go overboard with the icons. Five is enough. Any more than that and your site will start to look cluttered. You may also want to think about running and maintaining social profiles for your website for an extra boost.
- Mention other bloggers in your content.
Something as simple as mentioning other bloggers in your content can drive more traffic to your website and increase engagement. You’ll also get the chance to build relationships with them, which will definitely pay off in the long run. But keep in mind that you mustn’t mention other bloggers merely for the sake of it. Also, the bloggers would appreciate it if you’d let them know beforehand that you’ve mentioned them, along with the reasons why.
- Publish different types of content.
Aim for diversity when publishing content. There’s so much more you can do besides publishing regular blog posts. Instead, try putting up videos, podcasts, interviews, and infographics on your blog. This is a good opportunity for your blog to possibly expand its reach to an audience that you never had the chance to connect with before.
Now that you know increasing engagement on your blog isn’t as difficult as it seems, it’s time to put these tips to action and apply them on your own website. Just go one step at a time, and soon enough, your blog will be bustling with activity.