How to Use your Blog to Boost Your Instagram Marketing

Being a blogger isn’t easy. It requires research, taking quality photos, and lots, and lots, and lots of writing. Further, it’s about making sure that your content reaches as many people as possible. What would be the point of being a blogger if you don’t have an audience, right?

Though there are multiple ways to increase your audience, one of the best ways top of funnel strategies is to use Instagram to find and direct traffic back to your blog. With more than 800 million active users, it makes sense to use this social networking platform to gain more followers. Below you’ll find six effective ways to use Instagram to boost your blog:

1. Start from scratch

It’s important to note that you should execute a consistent strategy from day 1 of your Instagram account. Starting from a blank slate will help you do this. One tip is to ensure that you are posting quality content often enough that you are on your follower’s radar. It’s recommended for you to consistently post two times a day. Post something in the morning and then make another post at night.

Another tip is to make sure that your account is active: interact with other accounts by commenting, liking, and sharing their posts. By making your presence visible and noticeable, you are telling your audience that you’re approachable as well, making it easy for them to re-engage with you.

In terms of content, be sure that your posts are delivering value and aren’t too salesy. This is where new Instagram accounts usually go wrong. Capture the attention of your audience with something that they’re interested in, like beautiful photos, inspirational quotes or facts of the day. This way, you’ll gain their trust and with time, you’ll eventually become an authority in your space. You see, Instagram marketing is a give-and-take process. It’s all about offering something of value to your audience. And if they like it, they’ll return the favor by following your account or liking your posts.

If you want to see even faster improvement, you can seek the help of a quality Instagram marketing service, such as the once very popular Instagress – which helped grow your Instagram followers with proven engagement techniques. Though it may cost a bit to use, the return you get in terms of new and engaged followers for your account is completely worth it.

2. Form your own identity

Develop an identity

We all have our own identities, and your Instagram account should have one too. It’s what differentiates you from others. It’s also a great way to make you’re easier to remember and share. If you’re into bright and light stuff, then make sure that it translates to your posts. Tinker with your photos using an editing app like VSCO and add some filters.

And remember to be consistent with your style. You don’t want to change backgrounds and fonts now and then. You can also create your watermark and place it on your posts. All of these tactics should form what’s known as a “style guide” that you can refer to for future posts so that your branding looks and remains consistent.

3. Offer giveaways and host contests

Even though we’d like to deny it, we still need to face the fact that we’re selfish and materialistic in one way or another. That’s how human nature is, and you need to recognize that fact. Offer giveaways and freebies to your followers. This is very important especially if you’re still starting out.

You want to be recognized. And one way to get people’s attention is by giving them the hope that they’ll get something from you. It doesn’t mean giving out expensive things. Even a $20 or $10 random object will do. It might either be a lipstick, a gift card, or a shopping coupon.

You might also want to hold a contest and have a prize giveaway to the lucky winner(s).  Studies show that having contests and giveaways can increase your followers by up to 70% in three months. And take note that Instagram’s latest algorithm pushes up accounts that have more likes. So the more likes you have, the greater the chances people can see you.

4. Use hashtags properly

Instagram is best known for introducing hashtags. So if you’d want to make the most out of it, then you better use hashtags. Based on research, posts that have hashtags receive two times more engagement than those that don’t have any. Include multiple hashtags when you’re posting something.

Two or three hashtags will do. And only use hashtags that are relevant to your post and your target audience. It won’t make sense if you put in hashtags for sports or cooking if you’ve got a travel blog.

5. Utilize link building

Utilize link building

This might sound easy and obvious. But even if it is, many people don’t know how to use links properly. Some even don’t include a link to their blog! This is very important because you want something that’ll easily connect your Instagram to your blog. But you mustn’t spam it. Don’t place a link to every post.

Instead, just include it in promotional posts you’d send out occasionally. You can do this by asking your audience if they’re interested in something. Spark their curiosity and give them an enticing call-to-action. This way, you’ll easily gain new visitors to your blog.

6. Juggle out your Instagram posts

The first thing bloggers do on Instagram is promoted their blog or post inspirational quotes. Well, these things are effective ways to get new followers. But if it goes on and you always post the same types of things, then you risk losing your followers. Promote new products, give out interesting facts, or perhaps share your influencer’s post.

It’s not always about you. Sometimes, you also need to reach out to other people and offer more varieties. This spices up your audience’s mood. It also makes you appear entertaining and informative, instead of looking like a marketer who’s promoting something.


Instagram is one of the best places to market your blog. But in doing so, you need to know the right strategies to not appear like a “promoter.” Consistently post a variety of exciting things and use hashtags properly. Also, link out to your blog and offer something in return to your audience.

Promoting your blog on Instagram involves a give-and-take relationship between you and your followers. So do your best to bring a balance of value and entertainment to people. If you do, then you’ll surely see an increase in blog visitors!