Snapchat is considered as a new platform which is becoming more and more popular making almost 10 billion of daily views. And the continuous popularity of this platform has 110 million of users considered as active users every single day. Indeed, it is expected that it would continuously become larger through the coming of more years.
Here is the anatomy of snapping and chatting:
- There are 10 billion and counting video views every day compared to Facebook only having 8 billion video views every day last year therefore making Snapchat indeed popular.
- Snapchat also has 110 million of users that are active every day last December 2015 and this year there will be an expected increase of these users this year.
- Daily video views of Snapchat have increased almost 400% year on year. Only after a year, the daily video views of Snapchat have grown in such huge percentage. In fact, video views of Snapchat have tripled every six months.
- Snapchat is considered to worth $20 billion today. In light of the latest round of fundraising that yielded almost $1.8 billion, the current valuation of Snapchat is approximately $18 billion.
- There is 60% of all the smartphone users are now into the Snapchat. There was also a report that 18 to 24 years old individuals made up the 45% of all the Snapchat users in United States. 60% of the users of Snapchat on their smartphones in US are 13 to 34 years of age. And based on Forbes, there are 37% of users that are between the ages of 18 and 24 as well as 60% of Snapchat users are from US aging 13 to 38 years old.
What is Snapchat for business?
And Snapchat could even be beneficial to business. Do you want to know how? Well, here are some great reasons why you might need Snapchat into your business:
- It would be of great help in order to reach your audience. Once you want to have one on one interaction to those younger ages that are ranging from 18 to 34 then it is of great place for the business and in targeting audience.
- It would show the real look of the business. With Snapchat, you could build strong as well as engaging audience allowing you to show simple slice of life inside the office.
- You could have an easy access to potential partner along with great influence. Once you want the business to increase the numbers of loyal partners which are indeed influential it would be best to join this platform in order to find them.
- With Snapchat you could have one on one talk in the audience. It would allow you to send directly your content to all the business followers.
- It could also help in order to promote the business. Snapchat is indeed one of the best as well as cool platforms you could found in the internet. It would come in natural way in order to get even the younger audience that you want for the business.
Indeed, considering Snapchat is a wise decision that every individual and every business could ever consider.