5 Ways to Build an SEO-Friendly Blog

If you’re looking for ways to get better traffic, having an SEO-friendly blog is the best solution.

SEO should not be seen as an add-on to your blog, but a must if you want your business to succeed.

According to GO-Globe, 50% of consumers who conducted a local search visited a store within a day. That says a lot about how much will being on top of the search engines impact your business growth.

More specifically, without a good SEO strategy, your blog is close to irrelevant. So when you optimize each aspect on your site, you are making it easier for your blog to be crawled by Google and be visible to people who are looking for it. No more chances missed.

To achieve that, you must first look at how your blog can be improved. And do an overhaul if you must.

Here are the elements that you need to optimize to have an SEO-friendly blog.

1. Hosting

Web hosting is not usually seen as something that will boost your SEO score just by getting the best hosting provider you find on the web. However, picking a good one will definitely impact some aspects on your site that are relative to your blog’s performance.

One thing about having a great hosting provider is you’ll also get a fast and reliable online space. Think about this: with bad providers that give out terrible service not only to you but also to your readers, you are better off as having no blog at all.

Check out the different web hosting reviews here so you can make an informed decision on which among the hundreds of hosting provides to choose from.

2. CMS

Content Management Systems or CMS can play a role in your blog’s SEO-readiness. You may find CMS services that cater some of your blogging needs but some of them are not created with SEO in mind. For example, it some CMS produce bad meta tags and dynamic URLs. This may cause engines to refuse to index your blog causing you to lose to your competitors.

There are a lot of systems that already advertised to be “search engine ready”, you can find one that best suits your business here.

3. Design

SEO Friendly Blog - Design

Image source: DepositStock

It’s often understood that the design of a blog or a website is important, but not too many really know the reason for it. A blog’s design is not only good for SEO but it is also essential to have a great user experience. That’s why it’s always important to design your blog with the users in mind.

While it’s true that a beautiful website goes a long way, the thing is, search engines can’t really see your blog. What they do is look and read at its code. So if the underlying code is not well written, your blog may not perform at its best. That’s why planning your blog design is equally as important as planning for your future content. Design should not be just an afterthought.

Lastly, a blog that is mobile-friendly is favored more by search engines compared to those that are lagging behind.

4. Content

As always, content is an important part of your blog.

Writing blog posts can be as simple as sharing whatever comes into your mind. However, if your blog represents a business, you need to consider the structure and the “voice” of what your content will be.

But aside from having a great story to tell and a skill for making a compelling post, you must also consider aspects on your blog that affects how search engines crawl it.

Below are just some of the parts of your blog you should modify and improve.

Utilize keywords

keyword target

Image source: DepositPhotos

If you already have a target set of keywords, make sure to place them where they will have most impact not only for readers but also for search engine crawlers. Title, headings and subheadings, and meta descriptions should have your keywords presented.

But, avoid abusing keywords. Using too many may damage the readability of your blog.

Consider length

There is no clear number of what is the best length but keeping it at least 300 words is fine. Writing about 1000 words can be good for including important ideas on your post and keywords to help you rank better. But longer than that can impact readability, especially since most readers now don’t actually read the entirety of your post.

Use images

Blog posts with relevant images make it easier to read. Images are also an additional way to help search engines understand what your blog is about. Don’t forget to optimize images as well. You don’t want images to be the cause of your site’s slow down.

These are some extra things that will maximize the SEO friendliness of your blog post. But as the old saying goes, “content is king” and a quality one is a very effective marketing tool.

5. Links

Have you ever come across with the term link building? It’s one of the most valuable strategies in the world of SEO. Basically, what it does is

If you are a new blogger, it’s understandably harder to get quality links. But according to HubSpot, businesses who blog consistently get up to 97% more inbound links. So the more quality blog you create, there’s a better chance for you to get organic quality links from other bloggers.

One more thing to consider is to create a post that’s effective to drive links. A linkbait content delivers loads of information but its sole purpose is to capture links.

Creating a linkbait content delivers great value to its readers. Think infographics, statistics, and lists of tools and apps. The beauty of this type of content is you’ll get backlinks even without actively promoting it.

Conclusion

SEO is a vital process of getting your business to be recognized that’s why having an SEO-friendly blog should be one of the first priorities of a new blog owner.

When you create a blog or a site for your business, having readers should not just be an aspiration but it should be expected.

Establishing the kind of brand or voice you want to be known for is going to be a bit of a challenge. If you’re still unclear, you might need to revisit your marketing strategy again.