How SendPulse Helps Mailers Increase Deliverability and Open Rates

If you want to create a successful business on the internet, you need to not only focus on content creation but also how to stay in touch with your audience. Email marketing and push notifications are two of the most effective ways to not only keep your audience coming back for more, while also potentially turning your business into a virtual ATM machine in the process.

While there are more than a billion websites on the internet clogging everything up with content and another 3 billion-plus users on social media constantly cluttering everyday life, email and push notifications are the few constants that are always getting delivered and opened by audiences around the world.

With this in mind, not all e-marketing and list delivery platforms are the same. If you aren’t tracking where your messages are going once they land in the inbox, you might as well be throwing money out the window.

Fortunately, there are online marketing platforms out there, like SendPulse, which makes the process of managing and tracking open rates and deliverability easier than ever before.

SendPulse Makes the Process of User Engagement Simple

With so many different options on the internet today for improving businesses and making the concept of customer and client engagement easier than ever before, it’s a never-ending mission to provide the best quality of service to an audience and customers. This is exactly what SendPulse has been doing with their suite of services to help deliver a return on investment for their clients in the process. This is all done through the many solutions available from SendPulse, which include email, SMS, web push, and SMTP.

For anyone that’s already gone through the process of setting up a mailing list and joining a list hosting service, the concept is pretty simple. You collect user data on your site and then the list host company sends out your mailings. Most of these services will send out your message, but often times they won’t do the best work on actually delivering reports on where your messages are going… such as the spam folder.

This is where a platform like SendPulse comes into play, as they are using a combination of artificial intelligence, hyper-personalization, and predictive analysis to make sure your messages are being delivered at the highest rate possible.

Exploring Your Options Beyond Just ‘Email Marketing’

As referenced in the section earlier, when you join a list hosting company all you have to do is import your subscriber data, write a message, and then click send. From a management and marketing standpoint this is great, but if you really want to dive into your statistics and increase ROI, there is a lot more to email marketing.

SendPulse has been able to create a solution that leverages advanced technology to overcome the many obstacles of email marketing and how to stay out of the spam folder. Many of their clients have seen an average increase of 30% when using marketing and delivery options provided through their platform.

More often than not, this is all done on the backend and without the end user actually knowing. It’s through the advanced tracking and reports that SendPulse provides to their users that these improvements can be tracked and seen.

Create Amazing Emails in an Easy to Use Drag-and-Drop Editor

Nearly two decades ago the internet was a very static place. There was little engagement on websites and most of them were made out of basic HTML. Email was pretty plain and simple as well.

With the internet and technology now as advanced as it is, there is no excuse to be simple and boring with your content. This is especially true with email marketing.

When using SendPulse to manage your outreach and email marketing, clients have access to a growing selection of free templates that currently apply to all situations, marketing types, and seasonal events during the course of the year.

Best of all, there is no need to mess around with HTML or even hire a custom designer. All of these layouts are accessible through a drag-and-drop email editor which makes it easy for anyone to create new add copy and get them sent out to their audience as soon as possible.

Don’t Forget About SMS, SMTP and Web Push

Just like how the internet was once a static and boring space, users of the internet were also only able to communicate with each other through the use of instant messenger platforms and email. Now there are a whole bunch more of options to choose from, such as SMS, SMTP, and web push notifications.

With all of these possibilities now in play, it’s important for a solution like SendPulse to know not only how to cater to such an audience, but also in providing valuable tools for each solution that is out there.

Through the SendPulse SMS service, customers have the ability to send text messages to anyone in the world while also being able to deliver up to 500 messages per second, in over 200 countries around the world. This process can be automated or scheduled out in advance depending on your marketing and engagement efforts.

Web push notifications are also gaining a lot of attention lately. How many times have you been to a website or blog and a window pops up asking if you would like to receive notifications? That is exactly what web push notifications are, and they are working extremely well. Once again SendPulse has this implemented all of the necessary tools and tracking right into their platform as well. Some websites are currently seeing a 20% increase when enabling push notifications on their site. With these numbers in play and so much attention being focused on the end user, it’s a no-brainer to start enabling web push notifications on your site.

Lastly, SendPulse also offers the ability to deliver through reliable SMTP servers and also set up API integration within their platform. These advanced features allow for analytics and optimization on the client side, while also offering the ability to implement A/B split testing and advanced reporting options.

SendPulse Pricing Plans and Options

With so many marketing and delivery platforms on the internet today, you could spend your whole life comparing rates, features, and what the best options are for you and your business.

SendPulse post wants to eliminate the frustrations by providing their customers with a wide range of pricing plans.

You can see an example of the email service plan shown above, which offers free and premium membership plans. The option is also there to pay as you go, or even upgrade to a VIP plan for much larger business needs.

The same type of billing is in place for SMTP solutions as well. When just getting started, you might want to go with the free plan, which offers 12,000 messages for free and you also have the ability to upgrade at any time.

No matter what type of digital marketing you might be working on right now, SendPulse has you covered when it comes to increasing conversions, delivery rates, and open rates. Be sure to explore your options with sun pulse and start engaging with your audience today.