There are a LOT of awesome, useful tips available on Blogreign that are especially geared towards serious bloggers. I think that’s what people love the most about this site. It’s one of the things that keep them coming back.
Personally, however, I am more partial to those who just starting or are thinking about starting a blog. This article will tackle one of the most essential things that anyone who wants to go into blogging should know: how to choose and narrow down your blog’s niche. I’d like to think that it will be of most benefit to those who want to use blogging as a passive income stream or as a profession.
First, let’s get down to the basics.
What is a niche?
The word niche has several definitions. The ones that are most applicable in blogging are A: a job, activity, etc. that is most suitable for you; and B: a particular area in a certain market that has its own specific customers, products, requirements, etc.
Why is it important to narrow down your blogging niche?
Narrowing down your blog’s niche means choosing a specific area that you want to focus on? Why would you want to do that, you ask? Because blogging encompasses a whole universe of topics. Being an ant in the Amazon is kind of a fitting analogy. Starting a blog without first determining what topics or subjects you want to concentrate on, I kid you not, will definitely get you lost. It’s one of the most common mistakes that people who are new to blogging usually make.
So how exactly do you go about narrowing your blogging niche?
I wish I could say something as trite as “It’s simple. You just have to do this and do that.”
But, no. It’s actually not that easy. First thing you have to keep in mind are your goals.
What are the reasons why you want to blog in the first place? Do you want to do it for fun or personal release? Do you plan to make a part-time job or full-time job out of it? Are you planning to eventually monetize or earn from your blog?
These are vital questions that play a role in choosing your blogging niche.
You see, blogging for the sake of personal pleasure gives you a much wider flexibility as far as choosing your subjects. For example, if you want to make an online journal, you can talk about anything you love. Or anything that affects you in any way. With this goal, choosing a niche is easy-peasy. Aside from that, dealing with writer’s block is easier when you don’t have to worry about anything except expressing your own thoughts.
On the other hand, blogging as a profession — either part-time or full-time — limits you into choosing subjects and topics that you can potentially earn from. The good thing about it is that you can actually turn that to your advantage.
There are 4 things to consider when choosing a niche for pro-blogging.
Your first goal as a blogger is to reach as many people as you can. To attract sufficient traffic, you have to write content that many people would actually want to read about. This is where an effective combination of your own interests and research comes into play. You can use tools like Google Keyword Planner or Buzzsumo to know which keywords people often lookup online.
Consequently, you can also use other alternatives like Keywordtool.io and SEO Book.
From there, you can find ways to match your own interests, knowledge and experience to topics that are both popular and sustainable.
Admittedly, that’s not as simple as it sounds. You have to be able to distinguish among a sea of topics to find out which among them have the potential to remain popular as time goes by. Extensive research and pooling of your resources is necessary for picking out your niche.
Potential for monetization
Your next goal (which is probably your first if professional blogging is your reason for creating a blog) is to start earning from your blog as soon as possible.
This is one of the major reasons why it is important to narrow down your niche. Now, there are many ways that you can monetize your blog. But still, regardless of the method you prefer to use, your success still largely depends on getting as much audience as you possibly can.
Choosing to blog about a popular niche ensures that you will not run out of people interested in visiting your blog to read your content. Couple this with using the best social media marketing software available online and you can generate organic traffic even more. The more people visit your blog, the better your chances of earning a higher income from it.
Search engine optimization is key to getting more visits. The faster and easier it is to find you on SERPs, the higher the chance that people will click on your link to visit your site.
Choosing the right niche will bring your closer to the appropriate keywords that you need to use in order to rank better on search engines.
Building up credibility and authority for yourself
Choosing to blog on a specific niche also gives you better chances of being noticed for that particular subject. As you grow your blog, you will find that as time passes, all the research and time that you put into creating excellent content actually gives you a higher credibility. The amount of experience you have on a certain subject makes you more believable. It makes people want to listen to you. As your authority and credibility increase, people will also be increasingly inclined to frequent your blog. In which case, you also have to make sure your content presents value to your readers. There should always be some good or something new that each visitor can take away with each and every visit.
Wrapping Things Up
This about sums up my list of reasons why choosing a niche is important before deciding to come up begin blogging.
I’ve mentioned popularity, profitability and your own interest, knowledge and experience as good points to consider when choosing the niche you want to focus your content on. Probably another factor worth mentioning is the competition. A healthy amount of competition in your chosen niche is good because that means that establishes just how popular and trending the field is. The fact that a lot of people want to write about it means that a substantial number of people also want to read about the particular subject you are considering.
However, the challenge in choosing a popular niche is how you can make your blog stand out among the rest of the competition. If you’re confident that you are skillful and creative enough to achieve that, kudos and good luck! Otherwise, try and put out your feelers a little wider.
Who knows? Maybe the niche that’s the best fit for you is just out there waiting for you to discover.