Webinars are a great way to introduce new products, communicate with your current customers, and give voice to your attendees. By allowing them to share ideas with you, you will get ideas about how they can help you to know what your customers want. There are many other benefits to business owners as well.
Do you run webinars from your website or YouTube or any other format? If not, why not? Webinars are one of the best possible ways to encourage new leads and connect with people who may be interested in your products and services.
So we know the benefits to you, as a business owner, regarding increasing your return on investment and leads gathering opportunities. What about the benefits to your audience and customers? It’s important to know how your webinars can help your customers. This helps you to know what to focus on when you are scheduling new events or offering new products to your customer.
In this post, we will attempt to examine some of the many benefits of running webinars for your customers and how you can use it as a tool to help them to achieve their goals.
Because when you help clients achieve their aims, they will reward you with loyalty to your company.
Benefits of Webinars to Customers and Leads
We’ve all been involved in webinars before. Whatever the topic, you are there for a reason, to try to gain some bit of information that is valuable to us. We hope to glean some information that we were previously not aware of. As a webinar attendee, you can think about what you have gained from webinars you have attended. But what are some of the major ways that your attendees will benefit from your webinars? This is important to know when you set out to plan your webinar events so that you can maximize your impact.
Some of the main benefits of webinars to customers are discussed below:
Find the right tools and Webinar Platforms
If you are considering hosting a webinar shortly, you should look into various tools that will help you to create the best webinar possible. One such solution is Clickmeeting.com, which is a browser-based software that allows you to run webinars from your browser, follow up with your attendees to see what they like. Being a web-based browser and not requiring your audience to download and install webinar software can benefit your audience in many ways, while also eliminating the following potential distractions and problems:
- Technical problems
- Dropping connections
- Audio issues
- Monitoring comments
Technical issues and dropped audio connections are some of the worst problems that are experienced within the webinar environment. We have all been in attendance at webinars where there was a great deal of hype, but connection problems interfered with the broadcast at the most important times.
Dropped connections and audio cutouts can cause communication problems between participants and the host, which makes the webinar environment difficult to navigate and communicate within.
The first step in finding the best webinar tool for your purpose is to consider the most important features that you need in your webinars and then find a tool that meets these criteria.
Clickmeeting also enables the following features:
- Invite contacts from your address books and contacts
- Include info you want attendees to see
- Add your business logo
- Use slides, images, and video
- Demonstrate products
- Do polls and surveys
The key to a great webinar starts with the tools, which is why we listed this section first out of all the many benefits and ways to get started with a webinar. Clickmeeting can help you create a great webinar tool that is designed to lower the number of technical issues, help you connect with the important participants that can help you utilize the tools necessary to promote your ideas. The use of multimedia within your webinars can help you to get your message across even better to those that you most need to reach.
To see a few other examples or case studies on how other brands and industry experts are using Clickmeeting to power their own webinars, click here.
Gathering Valuable Knowledge
Webinars are a direct way to assimilate knowledge that will prove valuable to your own business or ideas and to give you some takeaways to use in the future. They empower the listener and participant to have knowledge that they did not have before.
So keeping this in mind when you are planning your webinars will help you to keep focused on the important aspects of your business.
As a business owner, you encourage connections with your potential customers. The same benefit is true for the attendees of your webinar. When you allow participants to connect to and communicate with others and with you, you help your attendees and leads to make important connections that can benefit them in many different ways.
People love to use webinars to build connections, and many webinar attendees state that they attend webinars for this very reason.
Obtain Free Products
Many people also attend webinars because of the free prizes or gifts that are offered. Most smart webinar hosts realize that people enjoy getting something free. In return, they will show loyalty to the webinar host and their products in many cases.
The gift does not have to be anything expensive. Simply offering a free eBook or some other free prize will often serve to open the door to creating a connection between your new customers and your products or branding.
Customers appreciate the opportunity to get something simply as a reward for attending and they will attend more often if you offer this.
Attendees get their voice heard
Another advantage to webinars for your audience is the ability to have their voices heard. Many who attend webinars have something to share as well. They realize that the webinar host is the focus of the information. Still, a good webinar host knows how to tap into the knowledge that attendees have to give them an opportunity to share what they know.
This also improves the level of rapport between web hosts and attendees and gives everyone a sense that they are valued by the webinar host.
Webinars also serve to increase awareness of new products, ideas, or concepts. People who get excited about a webinar will often share it with others, and they also share what they learn about specific concepts and ideas on social media later. This helps both the people hosting the webinar as well as the attendees.
Opportunity for Profits
Finally, but not least in importance, is the opportunity for attendees to learn how to profit and make money as a result of the webinar. Affiliate marketing opportunities as well as online link exchanges that can occur as a natural result of the webinar.
If the webinar is held in such a way that people are given the opportunity to interact and share with others, it can be beneficial to all attending the event as well as to the host of the webinar.
Time to Start a Webinar of Your Own?
As you can see, webinars are simply one of the best methods for connecting with an audience and engaging with them like never before. Written content and online videos are great, but once you have an active audience listening to your every word, that is how you turn attentive visitors into paying customers and valuable leads.