After writing a blog post, there are bloggers who have little clue what to do next.
Some would just sit around and wait for something to happen. Others would write their next post and keep chugging along.
Ultimately, there’s no right or wrong answer to this question. However, there is such a thing as the best answer, and it depends on what your goal is with publishing the post.
Do you want to spark discussion with your target audience and create meaningful dialogue about the topic?
Do you want to generate more leads and prospects for your services and products?
If your goal falls along these goals, then you should find a way to drive traffic to your post.
To answer the question, you need to share your post to the right channels to reach the right people.
While promoting your blog posts is not a writing task, content promotions is nonetheless an integral part of blogging. It doesn’t matter if you write the best blog posts if nobody knows or hears about it. It fades away into obscurity while other posts that are less impressive than yours are getting the love from people.
That’s the beauty that an effective content promotions strategy can do for you!
Assuming that you don’t have old visitors coming back or new visitors coming in, you need to find a way to get more people to take notice of your blog. If you don’t know where to begin, below are ideas that you can follow to help give your blog post the exposure it deserves:
1. Share on social media
Social media is one of the best ways to drive traffic to your blog posts. Arguably the most useful promotions tactic using social media is to join communities and groups relevant to your niche. Joining Facebook Groups, Google+ Communities, and LinkedIn Groups will help you engage with like-minded people who share your interests to your blog’s topic. Since the groups are related to your niche, you need to share your posts there since they will help some of the members there who don’t know much about your topic.
However, for your promotions strategy to be effective, you need to contribute to the group in more ways than one. Before thinking of sharing your post there, you need to add value to the group by commenting on posts. Through your participation, you will be known as an active member with a positive impact on the community. Once you’ve established yourself as a valuable asset to the group, you can proceed to share your posts in the groups or maximum effect.
2. Submit to relevant sites
Aside from social media groups, niche-specific online communities are also good places where you can join and share your posts. For example, if you blog posts cater to business owners and marketers, then BizSugar and Inbound.org will help expose your post to your target audience. The same thing goes for growth marketers with Growth Hackers.
Keep in mind that not all blog niches have submission sites meant for their niche and topic. However, there are catch-all sites like BlogEngage, AmplifyBlog, and Blokube where you can submit your post so all users can view it.
Similar to social media groups, you need to be active and provide value to these channels so you can gain the trust of other members there as an authoritative source of your niche.
If you’re looking for more sites where you can share your blog post, I have listed the best ones where you can submit your blog posts and engage with a vibrant community in this post.
3. Send to email list
Building an email list offers lots of benefits; one of them is the ability to share your post straight with subscribers.
“By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog,” says Scott Chow in his post about building a successful blog. “This keeps people coming back to your blog, which not only gives you more readers over time; it also allows you to build a closer relationship with your readers.”
What makes email subscribers different than regular visitors is the fact that they took the time to fill out your form to join your list. This gives you the authority to send them emails as long as it falls in line with what you’re doing on your blog. At the same time, you want to make your emails as tasteful as possible so they won’t unsubscribe from your list.
Aside from writing blog posts that your target audiences like, there are other ways to build your list so you can effectively promote your blog posts. This OptinMonster post provides excellent suggestions that you can implement to grow your subscriber list.
4. Use it as an answer to Q and A and forum sites
Quora and niche-specific forum sites are some of the most vibrant online communities out there. These sites are composed of newbies and experienced users about a specific topic. The former wants to learn more about the subject while the latter are there to share their knowledge and supply newbies with relevant information.
As a blogger, you want to be seen as an expert in your field and establish yourself as an authority. Therefore, you will need to link to your blog content as a reference to your answers and posts on these sites. For Quora, make sure that the posts you will be sharing answers the questions and offers value to those asking the same questions. Take a cue from Neil Patel who was able to increase his blog visitors by attracting lots of referral traffic from Quora.
You can do the same for forum sites, but you can also use your blog posts to create a new thread and spread meaningful discourse with the other members. Lastly, you can link back to your post on your signature, so your latest post is seen below your forum posts.
By providing valuable answers to questions and sparking thoughtful discussions on forum boards, you can gain the trust of the community.
5. Track and measure progress
There are other promotional tactics that you can employ to get more eyeballs to your post. The ones mentioned above are some of the ways that I do it because I find them to be the most effective. I was able to determine this fact after tracking and measuring my content promotions campaign using the technique above.
Using Google Analytics and Google Search Console, you can determine the sites that are sending the highest referral traffic. If you’re promoting your post on Facebook Groups, then you should expect a bump in referral traffic from that channel. This means that your efforts in promoting your post on Facebook are working. If the referral traffic from Facebook is low, then it means that you’re not sharing it correctly or you need to ditch the tactic and run something else instead.
The point of measuring the progress of your promotions strategy is to determine what’s working and what isn’t. You need to focus your energies on tactics that are driving traffic to your blog and get rid of techniques that don’t.
Promoting your post is a task that requires your full attention. It’s not related to writing, but if you want your blog to be successful, then you need to find ways on how to attract more traffic to your posts. Following the tips above should give a head start on how to promote your posts to the right channels and generate more blog traffic.