Staying up-to-date and being relatable to a lot of people are two important things in today’s digital landscape. Without these, your content would literally be snubbed especially that the World Wide Web is already very saturated.
More information and various media are being added to the internet every day, which means that content can easily be pushed back and become outdated. This leads us to the vitality of completeness, understandability, and freshness in putting up content on the internet especially if you’re into creating a resource guide.
This article just helps you with that as this is a comprehensive guide to writing better resource guides that’ll surely bring your blog to greater heights.
What are resource guides?
Resource guides are articles that contain everything you need to know about a certain topic, issue, or industry. This can be compared to evergreen content because of their many similarities. Like evergreen content, resource guides also contains all the information you’re going to need about a specific topic.
They usually mention more than enough ground about that topic that makes it still relevant through time. These resource guides never get outdated as they can still be applicable and relatable even if it has been already posted for months or even years.
Their always-fresh-content never gets old. This is why they always stay attractive and useful in the eyes of the readers. Resource guides stay relevant all year round or even for years. This then results to higher traffic on your website, as opposed to posting time-sensitive and trend-sensitive contents. You can literally milk them out for more traffic as long as you like.
Why should you write resource guides?
1. No Expiry Date
In order for your blog to rank high in Google’s search engine, you need to make sure that its content is up-to-date. Having an outdated content will negatively impact your SEO score. It’s better if your blog contains content that will always stay relevant through time. Resource guides are the best example of those kinds of content. They’re unlike news articles or latest fashion and tech trends that can get outdated in a matter of days or as fast as a few hours.
2. Higher Traffic to Your Website
What happens when your blog gets a high SEO score? It brings in more traffic! Knowing that people love fresh and relevant content is another good reason why you should be into writing resource guides.
According to a report, the ideal number of site visitors per month is around 1,000. Resource guides won’t have any problem reaching that figure! And remember that a higher amount of traffic equates to higher passive income (if you’re into an affiliate program). And not only that, but you also get a bigger fan-base in the process!
3. Brings Value to Your Website
Resources guides improve your blog’s reputation because it brings greater value to it. By simply putting up content that talks about certain activities or issues related to what your website is about, you’re making people see you as a legit source of those kinds of information. For example, your website might be all about dogs, you can then write content bearing keywords “top dog breeds” or perhaps “ways to take care of your dog.”
Glacier Skywalk, a skywalk overlooking walkway, is a good example of a resource guide adds value to their brand. You’ll see stories about how the bridge was built and what its purpose is in a way that excites people.
How to write resource guides?
1. Ensure Sustainability
When it comes to writing resource guides, the first thing you need to ask yourself is “Will it be sustainable?” Sustainability is important because this tells us if your content will still be interesting to your readers even if months or years pass.
A lot of things changes in just a matter of months or even days. And it’s in keeping up with the pace of change where your resource guide’s sustainability depends on. By updating its content and make it reflect the recent changes in technology and trend, you’re making sure that your resource guide will remain sustainable.
2. Incorporate Timelessness
Then there’s the element of timelessness which most resource guides have. These timeless guides don’t need to be regularly updated because their content remains relevant for years (unless a revolution happens in the industry).
“How To” guides, product reviews, and scholarly articles, are good examples that incorporate timelessness into their content. Making your resource guide incline into these types of write-ups is a great idea. By balancing sustainability and timelessness, you ensure that your blog stays reachable and relevant at the same time.
ClickZ and Search Engine Watch are two websites that both talk about SEO marketing. ClickZ’s contents are more time sensitive while Search Engine Watch’s incorporate “evergreen-ness”. The figures are living evidence of how the balance of sustainability and timelessness affects the site’s page views. SEW’s homepage generated 1,607,432 page views over the last decade while ClickZ falls short with 1,498,326. Take note that they are sister sites and that they went live simultaneously.
3. Evoke Emotions
Emotions are important aspects to consider when writing a resource guide. It’s through emotions that the reader feels a connection and sympathy to the material they’re reading. Glacier Skywalk once again sealed the deal with this one as their blog’s content create a sense of fear but at the same time gives a feeling of awe in the hearts of the reader.
This balance of two opposing emotions is what adds spice to their site. Not only does this make your resource guide more interesting, but it also inspires the viewer to act on it. It might be that you’re offering a specific service or selling a certain product.
When you tap into the reader’s emotions, you’re more likely to gain their favor into availing whatever it is you’re offering. They might also keep visiting your blog or perhaps recommend it to a friend and share it on social media.
Best Examples of How a Top-Notch Resource Guide Should Be
1. Red Stag Fulfillment, “Supply Chain Management”
This is a great example of a well-target resource guide. It talks about supply chain management in a way that all who are into this career can understand and relate to, be it beginners or experts.
But what makes this really interesting is that it only appeals to a specific group of people – SCM (Supply Chain Management) professionals. The important terminologies, as well as the industry concepts, are clearly defined.
Its FAQ’s are structured sequentially and in an easy-to-understand manner. The way it makes your eyes move from one point to another is also what makes the flow of reading smooth. This assures its readers that they’re going to read the entire guide.
2. The Courageous Generation, “NAACP”
Here is a resource guide that works on improving the welfare of the different races in America by promoting equality. The subject of racial equality has been one of the most controversial issues in the US, which stems from the harsh treatment that non-white populations (especially African-Americans) experienced for hundreds of years.
It tackles this subject matter with utmost frankness but in a lighthearted and optimistic way which evokes emotions. It does this by presenting historical facts and documentation which even though are already decades or even centuries-old-information, still manage to remain relevant. This is what makes this resource guide a highly-effective tool to attract readers – its immortality.
3. A Short Resource Guide to Food, Race, and Cultural Appropriation
What’s great about this resource guide is that it managed to present real-life examples that are supported by updated statistical figures. It does this while being able to evoke emotions due to its cultural theme.
Aside from that, it also incorporates the element of food into the whole thought of the guide, making it even more interesting. By putting all of these together, you come up with an interesting, well-targeted, and comprehensive resource guide that doesn’t need a lot of talking.
Resource guides are paramount to a successful online presence. It’s in creating these kinds of content that don’t have to worry about it getting outdated because it will always stay relevant and fresh. But in doing so, you also need to consider a few things such as having a balance between content sustainability and timelessness, being able to evoke emotions, and using social media to reach greater audiences. When you follow all of these things, there’s surely no stopping to your blog’s ultimate success!