Email marketing is one of the most effective marketing and advertising strategies in the business world, and it is constantly changing and evolving. If you want your business to stand even the slightest chance of making it and becoming successful, you need to ensure that you are two steps ahead of the competition, and, most importantly, that you are getting your name out there. You could have the best business in the world, offering fantastic products and services for unbeatable prices, but if people are not even aware of your existence, how can they be expected to buy from you? Email marketing helps to reach a target demographic, thereby maximizing your chances of success. If you’re still not sure whether email marketing could be right for you, here are some email statistics that you never could have thought possible.
Email marketing increases your chances of making a sale – Studies have revealed that, as a result of an email marketing campaign, more than 80% of online shoppers are more likely to make a purchase from the sender than if they had not received the email.
Email is the future – If you thought email was the future several decades ago, you’re in for a shock as experts predict that, before the end of 2016, more than 4.3 billion individuals will have an email account.
Mobile-friendly content is a must – As smart phones and smart technology is now so popular, studies have revealed that the majority of emails that people view per day, are actually viewed on a mobile device, as opposed to a PC or laptop. This means that your content must be mobile-friendly.
People view emails more than once – Another surprising statistic associated with email marketing, is the fact that, after viewing an email on once, nearly 25% of all people will be highly likely to view the email again. Obviously the more times a person views your email, and therefore, you advertisement, the more likely you will be to make a sale as a result.
Virtually all businesses now use email marketing strategies – As mentioned, email marketing campaigns will hugely increase your likelihoods of making a sale, so of course businesses are embracing it. Currently more than 95% of all businesses employ email marketing strategies, so to stay competitive, you must as well.
Email marketing is better than social media – This is not just an opinion, it is a fact. Email marketing has been found to be more than 40 times more effective for businesses acquiring brand new customers, than social media outlets such as Twitter and Facebook. What’s more, email marketing messages are five times more likely to be viewed in your inbox, than via social media pages such as Facebook.
In short… if you aren’t putting a decent amount of time, work and effort into your email marketing… now is the time to get started!