As a blogger, building an email list and social media followers can be hard work. Getting them organically is far more challenging. The good thing is, you can use Facebook Ads to build your readers and loyal following. It is a powerful tool that will help you promote your blog to a targeted group of people for as low as $5 budget per day depending on your objective.
Why does your blog need Facebook Ads?
Using Facebook Ads is similar to spreading the word, only it’s through the web. It provides businesses opportunity to promote their content to a particular group of people or community. However, in going this direction, you must understand that Facebook changes its algorithm regularly. Because of Facebook’s changes, some companies in different industries have had a decline in organic reach in the past year. Also, as many brands have already developed their names, newcomers find it hard to disrupt their industry.
Steps in creating a high-converting Facebook Ads for your blog
Know the right placement for your ad
When you create your Facebook ad, you should be aware of how to correctly place it. Say that in building a business, location is the most important aspect. That also goes along with where your ads must be placed. While Facebook provides automatic placements which include Instagram and Audience Network, some businesses may be more productive in showing their ads only on Facebook users’ timelines. Remember that the best performing ad will come from a combination of right placements.
Define a clear objective
The objective of a Facebook campaign is the first thing you’re going to select when you start an ad. You can choose from Awareness, Traffic, Engagement, Page Likes, and more.
Your objective is what your ad campaign is going to optimize your ad for. If you opt for the Traffic objective, you can set your ad to only charge you for every link clicks that happened on your ad and Facebook will look for people who are most likely to click your ad. When running a Facebook ads campaign, also be sure to consider your options with email marketing. Just because you are sending social traffic to a landing page, it doesn’t mean you should neglect to collect their personal email and contact information. This is the best way to get return traffic back to your site after a visitor leaves.
Target the right audience
The best thing about Facebook Ads is how it can help you determine a hyper targeted audience that is perfect for your business. You can filter Facebook users based on their age, location, interests, and even their online behavior so you can deliver your ads straight to them.
In creating a Facebook ad, audience targeting is even more important than the images you are going to use. Meaning, a highly relevant ad to the right audience will mostly outperform even the most beautiful yet poorly conceived print ad. AdEspresso has demonstrated the power of a focused targeting and how it’s affected their performance.
In other words, even if your image and copies look awesome, what you want is conversion or sales. And you’re going to achieve this if you’ve targeted the right audience.
Use powerful images
Image and compelling copies should be able to make people stop and look at your ad more carefully. Ideally, the fewer words you use, the better. However, even with few words, you should be still able to describe what you’re offering without any confusion. What you want is for people especially those with the short attention span to go directly to your link and not somewhere else. For your graphics, always use high-quality photos. For starters, there are hundreds of online resources like Shopify Burst where you can find stock photos you can use freely.
Test and analyze carefully
Lastly, you must know which ads of yours work and which don’t. Successful Facebook Ads are borne out of deliberate A/B testing.
You never know that a single tweak to your ad can be a game changer for your blogging business. “Test and repeat” should be your motto for these two things are what you’ll be doing for the next coming days or even weeks of your ad campaign.
Tips for Creating Facebook Ads
1. Establish your blog’s value
Highlight the pain of your audience and make sure that your Facebook Ad shows how you will solve their pain points. While you are trying to optimize for a better Facebook Ad, don’t forget about how you will engage with your audience on your blog.
2. Create Facebook Pixel
The beauty of integrating Facebook Pixel to your site is that it can remarket or show your ads once again to people who have visited your site. The trick here is that Facebook allows you to target the most important people you really should target – your blog visitors.
3. Use videos
It’s nothing new that Facebook prioritizes native videos or videos that are directly uploaded to Facebook (instead of other platforms like YouTube). When you create a video ad, you also get to place it on their relatively new platform called in stream ads.
4. Add a CTA button
Use call-to-action button on your ads, if possible. Without it, your best headlines and images and your blog’s landing page may become a wall that people will ignore.
5. Be consistent
As we’ve mentioned, Facebook is a potent tool for every professional and those who are new to Facebook marketing. With consistency, you can still aim for and achieve results that cost less from where you started. It’s all going to work out if you test everything from the outset of your campaign.
Why Some Facebook Ads Fail?
Many blogger-turned-advertiser just like you create their ad campaigns every day. They also try to do the best practices applicable to their businesses, but for some reason, all they get is a single click. Why do Facebook Ads fail? Mostly, it’s because of a wrong combination of creatives and targeting.
Failing ads are a waste of money and energy. However, it can also be charged to experience in hopes that you can create a better one again in the future.
Being a relatively cheap go to platform for advertisers, Facebook has proven its ability to perform above standards. Creating a high converting Facebook ad requires time, patience, and money but it does come with huge rewards.
Obviously, if you want your audience to love your Facebook ad, you’re going to have to fix your website first. A flimsy landing page and a slow loading site can break whatever efforts you’ve put into your ads. So make sure that the most important subject (your blog) should always be at its best.