ChatGPT, developed by OpenAI, is a strong language tool that’s changing how we make and use text that sounds like it was written by a human. It’s really helpful in many areas, including copywriting.

So, can you use ChatGPT to get better at copywriting and make writing content easier? Absolutely, yes. With ChatGPT’s ability to understand and use language well, copywriters can come up with new ideas, get past writer’s block, and even write engaging content for different uses, like ads, articles, and websites.

Ad Copy Prompts:

Write a persuasive ad copy for [product/service] targeting [audience]. Use a friendly tone, focus on benefits, and include a strong CTA. (50-75 words)

Create an attention-grabbing headline and ad copy for [product/service]. Use a professional voice, highlight unique features, and encourage action. (30-40 words)

Craft an engaging ad copy for [product/service] using a conversational tone. Focus on problem-solving, use social proof, and include a limited-time offer. (75-100 words)

Write a compelling ad copy for [product/service] using a first-person perspective. Share a personal story, evoke emotions, and include a clear CTA. (100-150 words)

Create a curiosity-driven ad copy for [product/service]. Use a mysterious tone, hint at benefits, and encourage clicks to learn more. (40-50 words)

Develop an ad copy for [product/service] targeting [pain point]. Use an empathetic voice, agitate the problem, and present your solution. (60-80 words)

Write a humorous ad copy for [product/service]. Use a lighthearted tone, make a joke or pun, and tie it back to your offer. (30-40 words)

Craft an ad copy for [product/service] using a sense of urgency. Highlight a limited-time deal, use scarcity language, and encourage immediate action. (50-60 words)

Create a comparison ad copy for [product/service] vs. [competitor]. Use an objective tone, highlight your advantages, and include a persuasive CTA. (75-100 words)

Write an ad copy for [product/service] using a storytelling approach. Set the scene, introduce the character, present the conflict, and show how your product/service resolves it. (150-200 words)

Article Prompts:

Write an informative article about [topic] for [target audience]. Use a neutral tone, cover 5 key points, and include an introduction and conclusion. (500-700 words)

Create a how-to article on [process] for beginners. Use a friendly voice, break down the steps, and include helpful tips and images. (800-1000 words)

Craft an opinion piece on [controversial topic]. Use a persuasive tone, present your argument in 3 paragraphs, and include supporting evidence. (400-500 words)

Write a listicle featuring the top 10 [items/tips] for [audience]. Use an engaging voice, include brief descriptions, and use subheadings for each point. (1000-1200 words)

Develop a comprehensive guide on [subject] for [skill level]. Use an authoritative tone, cover all essential aspects, and include examples and resources. (2000-2500 words)

Create a news article on [recent event] for a general audience. Use an objective voice, cover the 5 W’s (who, what, when, where, why), and include quotes from relevant sources. (300-400 words)

Write a human-interest story about [inspiring person]. Use a narrative tone, chronicle their journey, and highlight their achievements and lessons learned. (600-800 words)

Craft a product review for [product] targeting [audience]. Use an honest voice, discuss pros and cons, and include your recommendation. (500-600 words)

Develop a thought-leadership article on [SEO trend] for professionals. Use an expert tone, share your insights, and include predictions and actionable advice. (1000-1200 words)

Write a comparative article on [topic 1] vs. [topic 2]. Use an unbiased voice, analyze similarities and differences, and include a conclusion with your recommendation. (800-1000 words)

Web Content Prompts:

Write a compelling homepage headline and subheadline for [website]. Use a welcoming tone, clearly state the main benefit, and encourage further exploration. (10-15 words for the headline, 20-30 words for the subheadline)

Create an About Us page for [company]. Use a friendly voice, tell the company’s story, highlight its mission and values, and include a call-to-action. (300-400 words)

Craft a product description for [product] targeting [audience]. Use a persuasive tone, focus on benefits, include key features, and address potential objections. (150-200 words)

Write a meta title and description for [webpage]. Use a concise and descriptive voice, include primary keywords, and entice clicks. (60-70 characters for the title, 150-160 characters for the description)

Develop a series of 5 FAQ questions and answers for [product/service]. Use a helpful tone, anticipate common concerns, and provide clear and concise answers. (50-75 words per answer)

Create a blog post introduction for [article title]. Use an engaging voice, hook the reader’s attention, state the main points, and provide a roadmap for the article. (100-150 words)

Write a persuasive call-to-action (CTA) for [offer]. Use action-oriented language, evoke emotions, create a sense of urgency, and clearly state the desired action. (15-20 words)

Craft a 404 Error page message for [website]. Use a friendly and apologetic tone, explain the issue, and provide helpful links or suggestions. (75-100 words)

Develop a value proposition statement for [company]. Use a clear and concise voice, state the key benefit, target the ideal customer, and differentiate from competitors. (20-30 words)

Write a testimonial for [product/service] from a satisfied customer’s perspective. Use a first-person voice, describe the problem, share the experience, and highlight the results. (75-100 words)

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FAQ

What is ChatGPT and how can it help copywriters?
ChatGPT is a language model that can generate text similar to how a human would write. It assists copywriters by providing suggestions, generating content ideas, and helping overcome writer’s block.

Can ChatGPT create entire articles for copywriters?
Yes, ChatGPT can draft entire articles. However, while it provides a solid base or draft, human oversight is essential to tailor the content to specific audience needs and to ensure it aligns with brand voice.

Is ChatGPT useful for generating ad copy?
Absolutely. ChatGPT can quickly generate various versions of ad copy, enabling copywriters to explore different messaging strategies and refine the copy to better meet marketing objectives.

How does ChatGPT help with writer’s block?
ChatGPT can offer a flow of ideas or text snippets based on initial input from the user. This can kickstart creativity and help copywriters break through blocks by providing new angles or expanded content.

Can ChatGPT adapt to different writing styles?
Yes, ChatGPT can adjust to various writing styles. It can produce formal, casual, persuasive, or informational content based on the guidance and examples provided by the copywriter.