Google keeps making it harder for us to rank well in the search results. In 2006, they announced that they use over 200 different ranking factors in their SERP algorithms. Today, they probably use far more.
What does this mean for site owners and big name brands around the world? You have to be on your game. You must monitor your site very carefully to see if you are doing anything that could limit your rankings and SEO progres. You can catch many of these problems by conducting a regular site audit — which we will be walking you through today.
How Can You Run an SEO and Site Audit?
There are a number of different SEO auditing tools, such as:
- SE Ranking
- Evolve Digital Labs
- Raven Tools
I personally prefer using Mondovo’s Site Audit Tool myself.
Quick Overview of Mondovo
Here are a few things you should know about Mondovo before creating an account.
You Can Test it Out with the Free Trial
Mondovo offers a 7-day free trial to new users. After your trial expires, you can audit your site for only $0.0008 a page.
You Can Scan Pages for Over 30 Different Ranking Factors
Paying attention to detail is a crucial part of SEO. Unfortunately, as your site grows, it becomes increasingly difficult to identify issues that could threaten your rankings. The good news is that Mondovo can automatically detect these problems for you when you run a scan of your site.
Here are some of the three dozen ranking factors it assesses:
- Duplicate titles
- Duplicate meta descriptions
- Excessively long meta descriptions
- Pages with excessive internal or external links
- Pages without clear target keywords
- Pages with duplicate content
- Pages with thin content (under 250 words)
- Pages with images that don’t have alt tags
- Pages without heading tags
- Pages that load too slowly
Unless you have a massive website, you can conduct audits within a matter of minutes.
Benefits Over Other SEO Auditing Tools
There are a number of reasons customers prefer Mondovo over other auditing tools, such as DeepCrawl and Screaming Frog:
- You pay a very small fee for every webpage you analyze. Most other tools charge a monthly fee. SE Ranking costs up to $151 a month. Unless you are a large agency auditing thousands of sites a month, you are going to save lot of money with Mondozo.
- Mondozo is one of the only auditing tools that lets you compare your reports to ones you conducted in the past. To my knowledge, SE Ranking is the only other tool that offers this type of historical analysis.
- Mondozo is surprisingly one of the only major tools that provides a numerical “Page Score” to rate the overall health of each webpage. You would think that this would be a standard, but SEOMater seems to be the only other tool that offers it.
- You can audit an unlimited number of websites. DeepCrawl, by comparison, only allows you to audit up to 40.
Mondozo is the most comprehensive and cost-effective SEO auditing tool I have ever come across, which is I recommend it over its competitors.
Getting Started with a Site Audit of Your Own
It doesn’t take long to start auditing websites with Mondozo. Here are some simple steps to follow.
1 – Create Your Account
You can create an account in matter of seconds. You only need to provide a name, email address and password. If you are creating an account for the first time, $3 will be credited to it.
2 – Click “Website Audit” in Your Dashboard
On the left side of your dashboard, you will see a tab that says “SEO.” If you click this tab, it will expand and you will see a field that reads “Website Audit.” You will need to click this link to run your first audit.
3 – Provide Website Information
You will need to provide the following to start crawling your website:
- Your domain name
- The number of pages you want to crawl
- Optional add-ons (social metrics etc.)
Once you have provided this information, you will need to click the “Crawl” button to start your audit.
4 – Look at Your Website Audit Report
After your audit is complete, Mondozo will give you a report detailing the health of your website. Your report will have eight tabs:
- Meta issues
- Linking details
- HTML Optimization
- Internal Links
- External Links
- Social Metrics
You can click on each of these tabs for more details on them.
5 – Try the On-Page Analysis Report to Evaluate Individual Pages
Sometimes, you don’t need to look at the entire website. You may have a couple of key landing pages that you really want to focus on. In this case, you can use the “On-Page Analysis Report” for details on those specific pages.
This tool assigns an individual page score to each page that you audit. It also highlights specific issues with each page, such as missing meta descriptions or overly long page titles.
6 – Look at Previous Reports
It is always important to track progress with SEO. If you have conducted other audits in the past, Mondozo lets you compare your most recent report against previous findings. Here are some reasons this is important:
- You can see how much progress you are making on cleaning up your site.
- You can see if there are any recurring problems that need to be addressed. If you keep seeing duplicate meta titles, then you may have a problem with your WordPress meta plugin or someone on your team may not understand the protocol. Either way, it is important to address it.
I would recommend looking over the last three or four reports to see if there are any consistent problems.
You can see an example of an SEO Audit report provided by Mondovo here (and below).
Start Ranking Higher by Running Regular Site Audits Often
SEO mistakes are very easy to make, but they are also entirely avoidable. The trick is the run regular audits to see if any problems are surfacing.
It’s a good idea to run a website audit at least once a month (preferably every other week). If you encounter any problems, such as duplicate titles, too many internal links on a page or missing meta descriptions, then you want to get them resolved right away.
Make a note every time you take corrective action, so you can monitor changes in your rankings.
To run an SEO Audit on your site through Mondovo, click here to get started.