Everyone’s particular experience with different websites will not be the same. Now that web pages are constantly evolving, the design has taken a role in shaping business success from small to big corporations.
It’s always been known that content is where you need to bring more attention. However, this does not mean that you can simply ignore other facets of your site. Because of this, a lot of tools and techniques have rocketed to keep up with design trends of the web.
While it’s fascinating to watch different trends come and go, we should all keep track of the ones that may last for more years to come. Check out these five design trends that will continue to dominate and will stand the test of time.
Making your website responsive to mobile devices is not just an add-on but is now a standard practice especially because Google favors and ranks mobile-friendly sites much higher in the search results compared to the opposite.
Not having a mobile friendly website is causing you to lose a lot of actions on your site. The steady increase in the number of mobile device users was recorded by StatCounter and showed that it finally surpassed desktop usage last 2016. This reveals that website owners are challenged to balance and consider not only the aesthetic but also the technical specifications of their pages. Mobile-first designs are set to last for more years to come to meet the ever growing demand of the current and future generation of internet users.
It’s no doubt that the colors you use to design your website affect how your visitors perceive you. It can influence their feelings and emotions positively or negatively. This means, whatever they feel may also be the reason for them to convert – or not.
As a website owner, choosing your most favorite color is tempting, but it might not do you any favor. Have a look at Google’s Material Design and analyze which color would fit your brand the most. The desire to use many types of colors may be hard to resist, but most impactful websites only keep it to at least 2 to 3.
If you follow art trends, you may have noticed that more and more colors with ‘edgy’ looks are popping around the web. One color trend called duotone that was popularized by Spotify is now being used by a bunch of different websites. This design is not just about using two colors but also making its hues over saturated and powerful that it comes out with a fluorescent-like effect.
Even with different advances of web design, colors remain to be one of its important aspects and will stay in the next coming years.
Authentic photography with real people has been proven to increase users trust in the brand. While stock photos are of high quality, they are seen as generic and purely decorations that are often ignored by the audience. Moreover, users now are very savvy at identifying authentic photos from stock photos.
There’s also a growing demand of people who want original and candid images that capture real life moments. Because of this, websites like Pexels, Pixabay, and Unsplash that offer free images have popped up.
However, authentic photography is achieved when you, as a business owner, set yourself apart from other businesses. This said, to accomplish this is to use photos of your team members, your office, or your production facility. The key is not to make your audience skeptic and cautious of your business, hence, try to make them feel that you are real and can be trusted.
Bold, Creative Typography
The rules of typography have changed tremendously in the past since it has to keep up with the needs of new web layouts. Detailed information, especially to new visitors, may be too overwhelming and annoying for them to digest. With the decrease of web audience’s attention span, website owners use creative typography, often bold and large, to capture people’s glances. A good combination of typography styles can be the most efficient and immediate way to deliver your message without confusion.
Fast Loading Design
A very tasteful design with complimenting color tones and trendy typography are a huge positive to the eyes of your audience. Unfortunately, if you’ve overwhelmed your site with too much designs your storage space may suffer. Meaning, too many images and designs installed can cause your site to slow down causing you to lose your visitors. Your brand and its visual presentation are all-important but consider using fast themes and light weight images that won’t hurt your page’s speed.
Google considers page load time as one of the highest factors for a website’s search engine ranking. Additionally, websites that load slowly are going to be at a disadvantage and may ultimately cause them to lose sales. According to Soasta, just at 4.2-second mark, mobile conversion rate drops and continuously go downhill because out of sheer frustration, visitors abandon sites even at the point of purchase and conversion.
Find out what could be slowing your website down and don’t let your slow website kill your traffic and sales. This will be an important trend that every site will be trying to achieve.
A website’s content may still be where the efforts should go, but other aspects of a site should not be left untouched. Ambitious website owners like you should strive to redefine the way they interact with people to be one step ahead of their competition.
Also important to note is that the designs you pick must also fit the industry you are in because trying to do too much may decrease your site’s performance so be careful in picking out trends out there.
Now that the traditional web design is fading away, eye-catching design trends have come to replace them. To sum things up, while there are a lot of design trends that are showing up here and there, these five design trends continue to dominate the influence it has on the website’s authority and its audience’s potential to convert.