A Look at the Massive Growth of Mobile Marketing in 2017

It is not surprising that most people who are in the age bracket ranging from eighteen to thirty-four are the ones who grew up with the online technology as the major part of their lives. Because of this, this age group is more likely to become more interested and responsive to mobile marketing. Aside from that, mobile marketing seems to be more effective for them mainly because they are not accustomed to receiving news in the traditional way.

You probably have a couple of mobile applications right on your smartphone or as a marketer; you surely have considered delving into the growing realm of mobile marketing. But do you have an idea about its potential?


Mobile marketing mainly involves communicating with the consumers via mobile or cellular phone devices, either to send simple marketing message or even introduce to a new sets of audience participation-based campaign or to allow visiting a certain mobile website. As site owners, it’s also important to make sure you have fully responsive websites that appear correctly on all mobile devices and tablets.

Because of the above-stated fact, more and more companies continuously create new brands of phones in order to cater the growing needs of many people in different parts of the world. On the other hand, the top companies in the world namely: Huawei, Apple, and Samsung mainly create a huge impact to all users of mobile phones. These companies are toughly competing with each other in the market. Above all, they help when it comes to increasing the Android’s share in the market for almost six times much bigger than iOS.

The statistics shows that there are more than 2.6 billion smartphone users all over the world wherein the overall number of mobile phone users reached about 4.43 billion in 2015. This figure is expected to grow to about 4.61 billion in the year 2016 and 4.77 billion in the year 2017. Moreover, the numbers of people who have smartphone subscription has reached 2.6 billion in 2015 and expected to reach 6.1 billion by the year 2020.

According to studies, almost 87% of people have their own smartphone at their side. 68% of the users say that they check their phone within 15 minutes of waking up, 87% always have their mobile phone at their side both day and night, and 91% of the users turn to their mobile device for ideas right in the middle of their task.

Researchers also found out that average people check their mobile phones for almost 150 times each day and spend 177 minutes using their devices. 82% of the users on the other hand say that they consult their mobile phones during shopping in a physical location.

The mobile connectivity not only enables many people to connect to the internet through their mobile phones, but also consolidates the different channels of communication in much simpler, yet very effective medium.

Cheaper than the traditional means for both marketers and consumers and convenient and very easy enough for almost all the age groups to understand and engage with. Indeed, mobile marketing is a streamlined version of the traditional marketing.