Branding your blog is a crucial step in making it stand out from your competitors. Every element that your audience will see from your blog will be associated with your name, so you want to implement the very best and most appropriate branding tactics.
Part of your strategy is choosing the most appropriate domain name for your blog. This is the address that they will type on their browsers, if not click on it. You want to register a domain that reflects your core values as a blogger, among other factors.
To ensure that you choose the best possible domain name for your blog, below are rules of thumbs that you need to take to heart:
Choose a .com extension
Among the new and interesting domain extensions coming out the market, .com remains the most popular, which also makes it the best choice for your blog. According to DomainTools, over 128 million domains are registered using the .com extension. The next most popular domain is .tk with over 18 million registered domains. As a brand, you want your blog to be associated with .com due to it being the most recognizable domain extension.
Use keywords (but don’t force it)
Search engines put a lot of weight on keywords found in a domain. The blog’s URL ticks off Google and others what your blog is all about. For example, a blog with a URL bloggingtricksandtips.com tells search engines the blog is indeed about different tips about blogging.
However, you also need to consider the kind of brand you want to establish. By integrating your keyword in your blog’s domain name, you run the risk of pigeonholing yourself to that specific topic, which could prevent you from branching out to your other interests.
Therefore, as much as you want to use keywords in your domain name for SEO purposes, you also want to look at the bigger picture and putting your brand name first over your keyword.
Go with a short domain name…
Keeping the length of your domain name as short as possible is to the benefit of your audience – you make them easier to remember and type.
“It gives the possibility of using more characters in the URL in the SERPs and a better look and fit for offline marketing material,” says Jamie Spencer at Make a Website Hub.
For example, you want to target keywords for each post and page on your blog. Since your domain name will be short, the URL of your blog pages won’t be truncated and will show the keyword that you are optimizing for on search results. Similarly, your domain name will read much better on brochures, business cards, and other printed materials if you plan to promote your blog offline.
…but make it memorable, too!
Shorter does not necessarily mean memorable, either. Do you think people will easily remember a blog with a domain name like 9f-r76.com over tweakyourbiz.com, for example? The former is shorter, but it’s not made up of words that people normally use like the latter.
Double check your domain name
There may be a slim chance that you think you’ve come up with a killer domain name for your blog. You registered it and used it for your blog, only for you to find out later that the name has a double meaning. Just taking a look at some of the domains featured in this Bored Panda post will make you feel sorry for the people who bought them in the first them.
Therefore, eliminate the chances of you buying an intentionally inappropriate name for your blog by simply typing the domain and reading it aloud to see if it has another meaning that the one you intend to have.
Use a domain name generator
There’s a possibility that the domain name you want to purchase is already taken. Assuming that you are hellbent on taking a .com domain name, you may want to brainstorm for domain name ideas. If that’s the case, you can use any of the domain name generators featured in this post. What these generators do is add different words, remove vowels from the name you entered, and other techniques to help you uncover ideas you haven’t thought of before.
As mentioned, .com is the most popular domain extension in the market. However, this fact should not limit the choices for your domain name. In fact, you can draw inspiration from unique and new domain extensions in the market like .blog, .shop, .skin, and more.
Using these new domain extensions, you can adjust your domain name based on the kind of blog you’re running. For example, if you’re running a beauty blog, then you can use .beauty as your domain extension.
However, the availability of the domain extension depends on the site where you plan to register for your domain name. Therefore, it’s best that you check the site first and see if your domain extension is available for purchase there.
When choosing a domain name for your blog, you need to have a plan moving forward. As much as possible, you need to make sure that you don’t outgrow your domain name anytime soon. You want to invest in a name that you plan on using for your blog for a long time.
Assuming that you have driven lots of traffic and published lots of quality content on your blog, do you think you will outgrow your domain name? If you have plans to turn your blog into something more than a publishing site, can your domain name accommodate the changes?
These questions, along with many others, may seem innocuous to ask at this stage early in your blogging journey. However, by thinking ahead, and anticipating potential changes with your blog, you can come up with a domain name that will stand the test of time.
Wrapping it up
If you want to achieve success as a blogger in the long run, then you want to take seriously different elements that comprise your blog. With your blog’s domain name being one of them, you should follow the tips mentioned above so you can come up with the best possible domain name that you can be proud of for years to come.