7 Tools to Help You Develop a Highly Focused Ecommerce Blog

Having an e-commerce website usually warrants a need for a blog as well.

While getting a sale is always the end goal of your business, getting it directly isn’t easy as it seems. You don’t just post your products, do cold emails and calls, and expect a callback.

In today’s online selling business, creating a blog is essential if you want to generate traffic, build an audience and forge relationships with them, and finally get sales.

And if you have an e-commerce blog and looking to provide a better experience and convert readers into long-time customers, you’re going to have a hard time doing it alone.

Fortunately, tools for e-commerce websites are abundant, so it’s not too hard to find out one that fits your needs.

Mind you, these tools below already have a reputation of their own. Just look at the reviews they get and see if it’s right for your business. But to start off, here are seven of our recommended tools for your ecommerce blog:

Google Analytics

Google Analytics is a tool that provides you with statistics you will need to understand your audience. While there are others that can do this, Google Analytics has a lot of advanced data and most importantly, it’s free to use.

Being an e-commerce owner, you’re going to need to know who your audience is. With Google Analytics, you can find out their demographics and interests. You can also find out their activities on your blog and the keywords they used when they discovered your blog.


CoSchedule offer features that could greatly help you with your blog posts. It makes your contents more organized by letting you work in one place, thus avoiding a lot of threads and using various tools. You can even check and see your whole schedule, events, email, and more at a glance with the help of CoSchedule’s drag and drop calendar.

Overall, it’s a stress-free scheduling tool to keep your data in one place.

Establishing a business plan from the beginning would greatly help you with your blog posts because planning helps you to see the bigger picture and be ready with the tasks in advance. With CoSchedule, early planning for your blog is easier and organized because of the features it offers. If you are planning to collaborate with others, CoSchedule is a good tool as it syncs you easily with other people, letting you see each other’s schedule, work, emails, and more.


Do you want to grow your email subscribers? Of course, you should do.

Sumo is used to grow a blog to become successful. Plus, it can also increase your site’s traffic and your social shares. Here are the four tools you can use if you decide to use Sumo.

  • List Builder
  • Welcome Mat
  • Share
  • Smart Bar

Sumo allows you to do these things directly on your blog without any coding experience. This tool helps you work with ease and track your performance that surely is needed when you want to develop a highly focused e-commerce blog.


Curata’s Content Curation Software is one of the highly used tools for content creation. It can streamline your content production process and build a content supply chain for your blog.

Content curation is also a good thing for your social media needs. When you go on to promote your blogs on social media all the time, your audience will probably get annoyed by you. But when you share other relevant content, you are offering diverse points of view that will enhance your credibility. Furthermore, it builds trust and gives more value to the market that you have.

Going back to Curata, this tool can give you the most relevant content from thousands of different sources. Scheduling and publishing them is also seamless as you can integrate Curata on social media and email marketing. Additionally, curators can also add unique commentary or caption to the third-party contents. As long as you scheduled these content, they can be posted even if you’re out somewhere.


Brandwatch is a social intelligence company. It tops among the competitors in its field. To have a data-driven business, Brandwatch gathers online conversations from people across the world. It gives its clients the tools to analyze those data and enhance decision-making skills.

Basically, with this tool, you can find out what people are talking about. If they’re talking about you positively and negatively, you can address them as soon as possible. This increases your credibility as a business and improves your reputation.

If you want to be updated with billions of conversations that happen every day and if you’re going to have vital insights about it, Brandwatch can help you with that.


Zapier makes everything easier regarding automation. For example, when you write a new blog post, it can be automatically posted on your Facebook page as well. And with Zapier, you are not only limited to two apps, but you can use it to three or more. So when your new post is published on your site, you can have it shared on Facebook, plus save a copy on Dropbox as well.

Zapier is compatible with lots of apps that you can explore. It has over 750 apps such as Trello, Google Calendar, Typeform, Slack, and Gmail.

With that alone, Zapier already sounds awesome to have. But even if you have zero to no coding knowledge, it’s still very convenient to use.



Simple Affordable Social Media Management Agorapulse

For your social media needs, AgoraPulse is one of the top tools you can use. With e-commerce, social media marketing’s importance is on par with your website.

Surely, you’ll need to get your social media plans and activities simplified.

First, it’s important that you have your own social media plan template and then you can start plotting it on AgoraPulse.

AgoraPulse has features that can let you engage with your followers, publish content, and listen to what the people are talking about – all in one place.

It’s compatible with Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+, and YouTube. So, if you need to spread out a single message to multiple social media platforms, you can quickly do so with AgoraPulse.


Understandably, you’re going to have an adjusting period to maximize these said tools. Make them work for you so you’ll have time doing other important tasks for your e-commerce blog. But, make sure to eliminate tools that do the opposite of making your work easier.