You’ve made a killer brand for yourself and are now prepared to take on the online world. You have a digital marketing campaign, all ready to go. Your business is bound to skyrocket to the top. Or is it?
A poorly planned and executed campaign can sink a ship before it has even left the dock. Imagine trying to build an online presence for your business after an embarrassing ad campaign.
By avoiding these five digital marketing mistakes, your online campaign will take your business to the next level.
Not Caring About Your Mobile Presence
This is number one because, who doesn’t have a smartphone nowadays? It’s so easy to whip out your phone and search for a company’s website or Facebook page. If this is a new customer, imagine how they feel when half the page doesn’t load or essential information is missing?
In 2016, Google came out with an algorithm update that prioritizes mobile-friendly websites. Make sure your website passes the test so that you can easily be found on every mobile device.
Making Life Difficult for Customers
If your website is confusing to navigate, your Facebook ad is too difficult to understand, or people are left with questions after seeing your campaign, you are bound to lose interest.
Make things snappy and straightforward. The less work the customer has to do, the higher your click-through and conversion rates will be. For example, NationServe, a company that provides garage door repairs in Denver Colorado, offers free service quotes which is easily accessible on their site.
For an ecommerce site, allow for quick and secure online shopping. Have a form of online communication available like a live chat support. You should be doing the work, not them.
Creating a Site You Like
There’s nothing wrong about creating a website you like, but remember it is not for you—it’s for your customers. The goal of your website is to communicate and show your business off to your target audience. When building your website, answer these questions and communicate them to your website developer.
-What is the purpose of your website? To purchase something, book appointments, answer questions?
-Who are you going after? Baby boomers or millennials? The language and messaging of your website should speak to them.
Overloading Your Marketing Campaign with Promotions
Yes, customers love a good promotion to save some money. But if all you do is promotion after promotion, you give off a desperate vibe. Is the business that bad for you to keep enticing customers with discounts?
Limit promotions to develop a sense of urgency with customers. You want them to act now so they won’t miss out on one-time deals. Otherwise, they will pass until a different, and maybe a better, promotion comes up next week.
Thinking Less of Social Media
Social media won’t get you anywhere—it’s quite the opposite actually. Think of social media as your online persona. It is your chance to build a community with your customers and interact with them on a daily basis.
Royal Essence, with over 82,000 page likes on Facebook, shares, “Strategically planned Facebook ads and campaigns could boost your business immensely. You could be serving ads to your target demographic. And when you do, encourage them to comment and share. Reply back directly to those engaging online to build relationships.”