If company growth is your goal for 2017, it’s important to optimize your customer engagement process. Doing so will enhance the brand recognition and conversion processes that keep your company active and alive. Use some or all of the following customer engagement strategies to keep your business going and growing:
1. Build Your Website With The Customer In Mind
If you’re serious about optimizing customer engagement in the online sphere, make sure that your website is built with the customer in mind. One key factor to consider in the web design and development process is screen load time. Research indicates that 40% of site visitors will leave a website which takes longer than 3 seconds to load, and this is why you’ll want to make your screen load time as short as possible.
Another factor to consider when building your website is the importance of making it mobile friendly. In today’s world, many people access websites through the use of mobile devices. Since this is the case, you’ll want to ensure that you use responsive web design during the creation or when you are updating your site pages. This will ensure that all of your site pages are easily accessible across all platforms. As noted in The Huffington Post, individuals who do not optimize for mobile will lose sales. In fact, research indicates that 57% of people who use mobile devices will abandon your site if it takes longer than 3 seconds to load. Additionally, 30% of users will abandon your purchase transaction screen if the shopping cart feature is not optimized for their mobile devices.
2. Utilize Customer Relationship Management (CRM) Software
In addition to optimizing your website, make sure you begin to utilize CRM software. This software will help you keep detailed records of the client’s personal preferences and purchasing behavior. The more detailed information you have, the more effective you’ll be in marketing new products to the client. CRM software can also help you optimize conversion by enhancing the lead generation process. When you start looking for CRM software, make sure that it comes with the following features:
• ease of integration
• mobile access
• remote access
• campaign management
• master data management
• follow-up tracking
3. Connect With Clients Via Social Media
Another strategy that you can implement to optimize customer engagement is connecting with clients via social media. This strategy is powerful because the field of social media is an incredibly organic, entertaining and an immediate one. Within this realm, you can communicate directly with clients and provide them with constant updates regarding your brand.
There are many ways that you can optimize the customer engagement processes through social channels. One is by running a poll via Twitter. Be sure to make the poll brand-related to ensure that your product or service line remains primary in your audience’s psyche. A good sample question might be “Which of our coffee products do you find the most useful in your daily life?”
4. Promote The Production Of User-Generated Content
One final technique that you can use to optimize customer engagement is promoting the production of user-generated content. User-generated content is content produced by your prospective customers, clients, reviewers, media representatives, etc. Some of the forms of user-generated content include:
• discussion forums
• digital images
• audio files
One great form of user-generated content that you should promote as much as possible is online reviews. Encourage customers to write reviews about your brand and you will attain a powerful form of word-of-mouth advertising that helps build the prospective consumer’s trust in the quality of your product or service line. As noted in Forbes, 88% of consumers trust online reviews as much as they would personal recommendations.
Don’t Delay: Start Optimizing Customer Engagement Today!
If you’re serious about making your company as successful as possible, know that implementing proven customer engagement strategies can help you realize the goal. Some of the strategies that you may find particularly beneficial in generating this outcome include enhancing your website, utilizing customer relationship management (CRM) software, connecting with clients via social media, and promoting the production of user-generated content. Begin implementing these techniques now so your organization can see dynamic results!