When it comes to blogging, many people think it’s all about the content creation process and going live with new content every few days. While this may be the case, it’s isn’t going to guarantee any type of success or traffic for your site. The truth is, we are already overwhelmed with content on the internet today and the last thing we need is more of it. What we do need, is ‘better content’ — and with this in mind, we can all create a better online experience for our audience and our site brands and businesses in the process.
That is why I wanted to write this article today, to focus on three pillar aspects of blogging and how to increase traffic to your site from day one — which is something most people never accomplish when focusing just on ‘content creation’. Implement these tips and you will soon find yourself with a successful content-rich blog faster than you know it.
1 – Follow an Expert Blogging Guide to Get Started
WordPress currently powers more than 26% of the sites on the internet today. It’s a free software CMS that makes it easy for anyone to start a website or blog of their own. The process is also easy enough to setup… however, that’s just the beginning. Bloggers then need to create content for their site, learn the basics of SEO and also how to customize their site to make it stand out from the crowd.
One of the best ways to accomplish all of this is to simply follow a reference guide from someone who has already laid everything out for you. A good example of this would be the 7 Day Blog Challenge video course, which walks users through everything they need to know to create a blog and have all of the necessary content, promotion, and monetization in place during the first seven days. Even more enticing, is that the course is free.
In addition to finding expert guides online to follow, expert roundup posts have also been proven to be extremely useful for both the site owner, their audience and the experts featured in such posts. If you are a brand expert, industry influencer or even a CEO of your own business, getting featured within such content and sharing them on social media is a great way to bring more exposure and influence to your brand.
2 – Know Your Audience and Know Your Content Value
When someone is on the internet, they want one of three things — to buy something, find information or be entertained. As a blogger, it’s your job to create content for your audience and know exactly what they want. The more niche focused your blog and its content is, the easier it will be for you to know both of these circumstances.
When trying to make money with a blog, be sure to always have a call to action in place. A good example of this would be if you had a reference guide on how to create a mailing list for your site. It would be ideal to walk your audience through the process, providing them with screenshots and resources, while also giving them a recommended solution for list hosting. You could also choose a solution that has an affiliate program in place, which would allow you to earn a commission on all referred sales.
Know your audience, know your content. This is one of the most important aspects of creating a successful blog that provides real value.
3 – Create Shareable Content to Help Reach New Audiences
Another important component to getting traffic to a new website or blog is making sure you have content that people actually want to share. A perfect example of this would be social media content or an original infographic. Infographics are great because they can be created through tools like Canva, while also bringing value and branding back to your site.
When it comes time to start promoting your original content, infographics or social media image, Pinterest is highly recommended for images. When creating such content, be sure to bring a sense of originality to it, use an eye-catching image, make sure your social images are the correct size and also provide a description for your audience in addition to the posting of your image. Also use a hashtag when promoting any content across Instagram, Twitter and Facebook. With more than 2 billion users spread across all of the major social networks, this is going to be one of the best ways for you to get instant access to a ton of free traffic.
Make Your Blog a Success from Day One
Now that you know what it takes to build a successful blog from day one, be sure to put these recommendations to work. It’s easy to start a blog, but it’s not easy to build one that really stands out from the crowd. Focus on your content, how to best provide value and also getting your best work in front of the right audience. Once you accomplish this, your audience may start doing all of the site promotion for you.