When it comes to looking your best, there is always something extra you can do. This is especially true in the world of online business. With so many people spread across so many different social networking platforms, visiting different blogs and websites, and sending numerous emails, tweets and social updates throughout the day, it’s important to make sure your business and brand identity looks best at all times.
With all of this in mind, I wanted to share three excellent ways to make sure your brand is always looking its best at all times.
Stay Consistent Across All Social Media Platforms
Many of us have a favorite social network, but that doesn’t mean your favorite platform is the same as someone else. Whether it’s Facebook, Twitter, LinkedIn, Pinterest and Instagram, it’s important to make sure your brand looks it’s best on each and every platform. This means making sure your social images are the right sizes, and that you have a consistent color scheme and branding across all sites. This is important because you want your audience and followers to always recognize and know your brand instantly. If possible, it’s also important to make sure your brand name is the same across all social platforms as well.
In addition to making sure you have a successful presence on the major social networks like Twitter, LinkedIn, and Facebook, also be sure to get on Instagram and Pinterest as well. Fashion bloggers are seeing the most success with Instagram, while moms and shoppers are paying attention to Pinterest. At the same time, Twitter and LinkedIn work extremely well for business. Know your audience and what social platform they are hanging out on.
Have a Professional Logo for Your Site or Brand
When you think about the most popular companies and brands in the world today, what do they have in common? A really great logo design. If you don’t currently have a logo design for your brand or business, it’s something you should definitely invest some time and money into. A professional logo design won’t just make your brand look better, it will also establish your brand as one that can be trusted and stands out from the crowd. In previous years, the process of creating a unique and professional logo design was quite expensive and a dragged out process. Now, thanks to the power of the internet and being able to connect with freelance designers around the world, it’s now faster and more affordable than ever before. In addition to all the benefits mentioned here, just think about how great your brand logo will look on all of your social profiles as well.
Engage with Your Audience and Customers
In addition to working on the cosmetics of how your brand physically looks online, it’s important to also work on the actual engagement factor as well. This can be everything from how your brand looks on social media (what other people are saying about your brand or it’s products) or checking review sites like Google Local and Yelp. In short, reviews play a huge part in the overall success or failure of every online business. It’s always important to be actively reviewing and monitoring any mentions for your brand name, as they will be a huge influence for others who may come across this same content. At the same time, social media can play a huge role in this process and help you to gain the trust of your audience by interacting with their comments, questions or general talking points while on your social profile pages. This is something brands like Zappos and WPBeginner focused on when they were just starting out, thus helping them grow and build into the massive brands they are today.
Focus on Your Brand Identity, While Keeping the Customer in Mind
There are many ways to keep your brand looking fresh and attractive at all times, but without a happy customer, what’s the point? It’s extremely important to base all of your branding and content decisions around your audience and always providing them with as much value as possible. If not, you may end up with a PR disaster or simply a logo design that no one likes. Be sure to consider all of these options when attempting to create a new brand identity or re-branding one that you currently have.