If you have been creating text content on your blog or website and now want to include more content formats on your site you’ve probably wondered how well you’d do with videos. Would your audience embrace and love them? Would the videos be better than text content and result in better conversions and return on investment relative to how much time you spend creating and marketing them?
Below are three reasons why online video creation and marketing is better than text content; three reasons to inspire you to create more videos; to embrace video as a way of disseminating information to your audience – whether you decide to be a vlogger with a vlog full of videos or to do a mixture of videos and posts that are text-only.
1 – Videos are simple to create if you already have the right tools
To create videos, some popular YouTubers simply turn on their smartphone cameras and tap RECORD. Then they just do a little editing and upload their new video to their YouTube channels.
In-built cameras and microphones in tablets and laptops can also be used.
PowerPoint presentations too can be turned into videos and uploaded to sites like YouTube, SlideShare, Facebook, Vimeo, and Wistia.
Meaning, if you want to start creating video content, chances are that you already have the necessary tools in place.
You just have to overcome your fear of talking before the camera and start creating. The more videos you create and put out there, the better you’ll become at creating new ones.
And soon enough you’ll be creating new videos quickly, to the point where you have some content ready and scheduled for publishing in the days or weeks ahead.
Plus some of the most watched video clips are short. Some are just 1 minute and 30 seconds long. Some are slightly above the 2-minute mark. Others are under 3 – 5 minutes.
Then there are tutorial-type videos that can be upwards of 10 to 20 minutes.
Still, it may take you less time to record such videos compared to creating a step-by-step text guide, filled with screenshots, showing your readers how to do something.
You can also buy and install video software like SnagIt, Camtasia or Filmora for more video editing features.
2 – They are appealing. More people prefer watching videos to reading text
Just the way more people prefer to binge-watch new series and movies on Netflix compared to the number who’d spend hours on end reading for leisure.
You just sit, open your eyes and ears – and consume. You probably love this, and so do your audience – even the readers who religiously devour every long-form content you publish on your blog in text format.
More people are likely to watch a video to the end.
That’s not true for the long-form content everyone is striving to fill their blogs with nowadays.
Not that there is anything wrong with producing epic text content – but people are likely to read your piece just once.
For videos, there’s a high likelihood of them watching it over and over.
3 – The video space is not as saturated as the text content space
YouTube is one of the top three search engines in the world. And it is not saturated (for the type of content it hosts: videos) as Google Search or Bing Search are.
There are more people trying to rank their text content in Google and Bing than there are those trying to fight for the top ranking positions in YouTube.
Meaning, you have a higher chance of ranking in YouTube than you are on Bing or Google. Plus Google also likes to feature YouTube videos at the top of their results pages.
That means you can rank high in YouTube and also find your video being featured among the top results in Google Search for the keywords you’re targeting.