When running a blog, you think of different ways on how to create contents that are not all the same. Content varieties are highly important and appreciated by your readers.
You’ve surely thought about making videos on your site and YouTube most of the time is the number one choice. That is a good choice, for sure. Especially when you discover that YouTube amasses one billion hours of views every single day.
YouTube, without a doubt, has millions of active users every single day. Throughout the years it has already established a community that expects original and entertaining content. It’s highly competitive and if you don’t do something to break through the competition, you’ll be eaten alive by the established ones.
Now, that sounds a bit harsh. But, to be able to survive that, you need to make some changes to your usual video routines.
To be able to direct people from your YouTube channel to your blog, we’ve listed below 25 ways below.
1. Create relevant content
First of all, anything you upload on your YouTube channel should be relevant to what your blog is about. Create a clear sense of what you are offering on your channel so viewers won’t be taken aback by any unusual content from you.
2. Use videos as support for your content
Videos are great additions to blog posts that can do a bit more explaining. If you are a food blogger, written recipes with photos are great, but adding a video can bring more interest drive a lot more traffic.
3.Tell people what to do
Tell people what they should be doing next. Should they go and visit your site or do you want them to stick around and watch more videos of you? Also, you can add a CTA Overlay which is a little popup on your video that usually contains a text along with a URL.
4. Allow comments
Give viewers a way to react to your videos. If you are worried about spammers, you can enable comment moderation to discourage “trolls” on the internet from sending negative comments that have no substance.
5. Respond to comments
People who comment on your site can be valuable to you. If it’s positive, always show your gratitude. If it’s negative, it doesn’t mean you have to ignore it. Negative comments or criticisms need to be addressed.
6. Ask for feedback from your viewers
Open yourself to criticisms. You can’t always have the good in the world. Your viewers’ feedback will be a great help for you to create better content in the future.
7. Optimize your videos for search engines
When you optimize your videos for search engines, you’ll get higher chances of ranking and getting viewers.
Here’s a favorite quote about YouTube SEO from Derek Iwasiuk: “Your chances of getting more video views are actually good,” says digital marketer. “You just need to present high-quality content and do nothing to mislead your audience. YouTube SEO makes it easier to compete with established channels. However, it does not guarantee that your video will make it all the way to the top. In the end, the fate of your videos is in the hands of your viewers”.
8. Fix the links in the description box
If you’re going to recommend websites (including yours) to your viewers, make sure that those links in the description boxes are clickable.
9. Do not try to sell constantly
People know when they are being sold to. What you need to focus on is to offer valuable advice and information. If they like what they are getting then they’ll come around and buy something from you.
10. Offer something free to your audience
Offering something is not a bribe, it’s a way of giving thanks to them. It shows that you appreciate their support and genuinely care about them.
11. Keep it short and sweet
If possible, make your video short. Viewers tend to lose interest after about two minutes of watching unless it’s really interesting for them.
12. Use annotations
Annotations on YouTube lets you offer extra information you did not mention in your recording. You can also add links and calls to action throughout your videos. But don’t use annotations too much because it can harm viewer experience.
13. Create a playlist
To organize your videos well, create a playlist for groups of videos that are related to each other.
14. Choose thumbnail well
Thumbnails are usually the reason why a user clicks on videos so make sure yours are eye-catching. Here’s a quick guide to creating a custom thumbnail for your videos.
15. Make sure audio and video quality are good
Prepare a good camera and editing tools. You want to show your viewers high quality content, not just a subpar video.
16. Add logo or URL on the video
For those who don’t really read the description, this can help them discover your blog. You can also create an intro or outro for these two. It’s up to what your branding is about.
17. Spread your videos to multiple websites
Similar to your blog, you also need to share your videos on different websites, influencers, and social media platforms. If you do this well, you’ll get a surge of traffic going to your videos and blog.
18. Update your email subscribers when there’s a new video
Even if your followers are from your blog already, we urge you to encourage them to watch some of your videos as well. As mentioned, content varieties is a way to keep them engaged.
19. Add captions
Captions enable viewers to understand well what you’re talking about. It also allows hard of hearing people watch your videos.
20. Build a community
If you have a deeper connection with your audience, they’ll share and recommend your videos to others. This will help your channel along with your blog to grow.
With some little steps, you can successfully drive traffic to your blog using YouTube. Once you’ve grown your followers, you’ll notice that the flow of visits on your start will also rise. But it won’t stay long unless you continue to strive to optimize your video and your strategies.
Keep going at it and you’ll eventually find rewarding results.