Website design and development is as fun as it is challenging. There is so much you can do to make every website as unique as the next one! Although there is an undeniable creative contribution from the developer and designer, it doesn’t hurt to use a few readily available tools and resources to make your job easier and speed up the process.
There are a lot of web development and design tools available in the market; there’s something for every aspect of a website, be it web pages, fonts, HTML, CSS3, templates, UI, etc. In this article, we are going to check out 10 important factors of web design and development, and the tools that go with it.
10 Factors to Consider for Website Development and Design
1. Understanding your requirements
First and foremost, analyze and finalize your requirements and expectations from a website. What is the purpose of your business? What do you wish to achieve from the website? What functions do you want the website to perform for your business? Define your budget as well. This is a very important start to the website development process, because only when you know what you want can you delegate responsibilities and give instructions to the various teams.
2. Defining your target audience
This is by far the most important aspect of designing a website. Defining your target audience gives you an idea of how the website should look, feel, and function. In a nutshell, the UI and UX depends on your audience’s tastes and liking.
If you are targeting seniors or an elderly audience, then a simple website that’s sufficiently-explanatory in terms of content and graphics is important. It should also be easy to navigate. On the other hand, the scenario will be completely different if you targeting the tech-savvy youngsters who are all too familiar with the current lingo, icons, and trends.
3. Content matters a LOT
No matter what your website is about, or what your business represents, if it isn’t put out there effectively, the entire effort will be futile. Content is absolutely essential and always has been. Although there has been a transition from heavy dependence on the written word to media such as video and audio, content still reigns supreme. You need to keep up with the changing times, even if you choose to use only one or two medium for the same.
Your website must have high-quality, original, and well-researched content that’s optimized for the search engine. It must be concise, precise, and engaging. Remember that your content is the only thing that keeps people coming to your website. Hence, it must always be well thought out and executed.
4. Website layout
A layout is the overall map of a website. Although it’s importance isn’t stressed on as much, there is a lot of planning that goes into creating an effective layout to offer a positive user experience. Not just the overall location of web pages, but even on individual pages, the placement of content, images, calls to action, menus, widgets, etc. is extremely important.
All the elements of a web page should be visible, highlighting those that are meant to attract extra attention. Everything should be symmetrical, and not look wonky or misplaced. But if you don’t have a strong designing background, you should lookout for pre-designed PSD website templates. Using Photoshop, you can customize these psd templates according to your needs and create a professional web layout.
5. Graphics and Animations
These two aspects belong to the designing portion of website creation. They are both very crucial to the end result of the website. Apart from white spaces, layouts, fonts and colors, the animations and pictorial elements that go on the website add to the overall appearance and appeal. One tool that can help you create stunning animations is Anime.js. It allows you to blend animated elements with the rest of the web page quite easily, saving you a lot of time in the process. Strong and engaging visuals are the only thing that capture a user’s attention, and hence, are very important.
Creating prototypes of your website and app is extremely important and kind of mandatory for ‘good’ web development and design. There are many premium tools in the market, like Proto, which helps you create prototypes complete with all the functions for your team to test.
A prototype gives the development and design team a first hand, practical idea of how the website is looking, functioning, and feeling. User experience is as important as the appearance of the website, and that is only possible to understand through prototyping.
7. Testing for Bugs
Another important process that must never be ignored and should be followed as a mandate. It is, and must remain, a common practice for developers to test the website once it is completed and look for bugs. It is understandably difficult and time-consuming to look for bugs through all that barrage of code, which is why tools like Bugherd come in very handy. This tool helps you find and isolate bugs, along with offering assistance in managing the feedback and reports in a very organized way. A website must, always, be tested for and freed of all bugs before going live.
Having a responsive website is almost like a given these days, because almost no one accesses the internet on their laptops or PCs, but everyone does on their handheld devices. A website must be able to adapt to any screen size and resolution well, without skewing any content, images, links, or other elements on the page. A responsive website is one that adjusts seamlessly to any device, without losing the overall appearance or effect of the website. You can opt for some of these responsive WordPress themes or HTML templates to create responsive websites.
9. Planning for Time and Resources
These two factors are at the perfect spot when they are well-balanced. A website should neither take too much or too less of time and money spent. Taking too much time to develop a website leads to lack in motivation, whereas hasty completion usually ends up in unsatisfactory work. The same goes for resources spent; too much is unnecessary, and too little is insufficient.
Setting a deadline as well as a budget helps in getting the website done well, on time, and without denting a hole in the company’s bank account. Planning is crucial for any website development; you should build a plan, create a structure, and prep everything before commencing the work so that you end up sticking to the plan.
10. Easy Communication
When there are multiple people working on a website, communication and collaboration is bound to happen. However, to make is an easy process and not a task is in your hands. Don’t worry though, there are quite a few tools available for this as well. Take Figma for instance; this is a premium tool that allows designers and developers to collaborate with each other in real time. They can share their work, edit or modify files, and communicate with each other quickly. This saves a lot of their time spent in sending and retrieving files, and ensures that the whole process goes over smoothly. Lack of communication increases unnecessary work for the development and design team, but using a tool such as Figma solves this problem.
Good luck with all your future website designing and development projects. Be sure to refer to these 10 important factors while considering a new website design.